Job Description
Description
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Dear savvy marketer,
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If you've been searching through countless lifeless job listings on Seek...
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Almost slipping into a deep coma from the "We're looking for a highly experienced marketing professional... blah blah blah" job adverts...
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And you're looking for an exciting opportunity to join the fastest growing digital agency in the country...Then this will be the most significant job listing you ever read.
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Here's why...
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My name is Sabri Suby and I am looking for a sharp and battled-hardened marketer to join my team in a leadership function.
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But not any old marketer, no.
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You must be a fire-breathing direct response warlord. Someone who has scorched the earth with winning campaigns - bringing previous controls to their knees.
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Your bookshelf should include classics that would make....
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Gary Halbert, David Ogilvy And Dan Kennedy Shed A Tear Of Joy...
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You must live and breathe everything marketing, copywriting, conversion rate optimisation and funnels.
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Someone who constantly keeps a swipe file and is forever on the hunt for winning offers to deconstruct.
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Whether you're split testing headlines on a new landing page...
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Camping out in the mind of your dream buyer, gathering intel to pump up your copy on steroids...
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Finding that unique 'big idea' for an upcoming promo...
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Or simply polishing up some copy...
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There is nothing you can't do.
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No control you can't murder.
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Now, a little about me...
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I run King Kong.
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We are a full-service digital marketing agency that is growing FAST!
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For the last three years, we've been ranked as the fastest-growing digital agency...
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And the 17th fastest growing company in the country by The Australian Financial Review...
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But it's not just me.
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My business consists of...
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95 Of The Wildest, Most Passionate Bunch Of Lunatic Marketers You've Ever Worked With...
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And this is just one of the reasons we've been named as one of the BEST PLACES TO WORK in Australia & New Zealand by AFR and one of the Top 100 Coolest Companies in Australia by Anthill Magazine.
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Look, the list goes on and on...because we've seriously won more awards than you can shake a stick at...
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But enough about us, what about you...
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In my experience, I have found that there are 5 kinds of marketers...
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Sound on strategy, poor on execution.
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Good communicators who lack that 'killer instinct'...and don't produce winning campaigns either.
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Duds
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The sharp marketer who is a lousy leader
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Fire-breathing warlord marketers who combine personal genius and inspiring leadership.
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We have a position for #5 in our office in South Yarra.
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But Before You Get ALL Excited...I'll Stop You There...
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Because this role won't be easy.
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We're a fast-paced agency who demands nothing but the very best.
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We have hundreds of clients in every niche you can think of...
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From dentists to doctors, home builders to home loan providers.
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And we're truly and an end-to-end agency.
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We design, code and build...
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Landing pages
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Lead gen funnels
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Ecomm funnels
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Websites
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Webinars
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Video Sales Letters
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Survey funnels
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You name it we do it.
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But what about the results? Are we any good at this marketing stuff?
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Well in our office we let the numbers do the talking...And....
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We've Generated $7.8 Billion In Revenue In Over **** Different Industries And Niches For Our Clients
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It's quite a workload.
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And, as such...
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We're looking for a super sharp marketing weapon to join the tribe.
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Not only someone who knows marketing, but someone who can communicate that value to clients alongside a team of other passionate marketers.
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Maybe you've been a 'lone wolf' marketer for too long, and you're looking for a change...Looking to be a part of something bigger.
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Or maybe you've been stagnating at a company with no growth prospects and want to be surrounded by a team of hungry winners.
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Whether you call yourself a copywriter, funnel hacker, conversion rate optimisation specialist or a direct response marketer...
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You share the belief that....
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There Is Almost No Marketing Problem You Can't Solve With A Split Test, Google Analytics And A Credit Card...
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No two days in this role will be the same.
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However, your responsibilities will include:
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Creating ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell.
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Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain.
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Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy.
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Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams.
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Scoping of Lead Gen and eCommerce websites (Shopify, WooCommerce, Magento).
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Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
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Build relationships with clients and become rooted in their business so we grow with them.
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Monitor live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of opportunity.
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Utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.
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Educate and keep clients in the loop on our strategies and tactics.
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Contribute to the team by identifying areas to improve our project delivery.
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Communicate and work with our Paid and Social Advertising Departments to synchronize our strategies to deliver the best ROI for clients.
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Look, our ideal candidate will have an 'I got this' attitude...they will be solution-focused with a proven track record of crafting winnings campaigns.
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You will have to possess the ability to run through walls to get to a solution.
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And won't be the type of person who throws their hands in the air and gives up at the first sight of a challenge.
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What will your everyday work look like? Will it be boring?
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Well, let me just say this...
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The Ever Changing Niches Our Clients Operate In Will Keep Your Workday Varied And Far From Boring!
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For example...
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One day you might be brainstorming an irresistible offer for a plastic surgeon...
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And the next day you might be briefing in a copywriter for a property investment funnel.
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Or problem shooting a campaign that is not converting within KPIs.
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You'll have a full library of resources, books, courses, seminars and one-on-one mentoring with myself to take your skills to the next level.
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So...If you've been looking for your opportunity to get your foot in the door with a fast-growing company...
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Take ownership of a multitude of projects and prove you have what it takes to succeed...
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Then this job description has no doubt been like a breath of refreshingly crisp winter air...
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Here's What To Do Next...
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Please take the time to write a Cover Letter that tells me about YOU.
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Not some wishy-washy cover letter like...
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"I'm 34-year-old Sagittarius from Brunswick - who enjoys philosophy, almond cappuccinos and Dot Com Secrets"...
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No.
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I want the details.
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The juice.
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The nitty-gritty.
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Specifically why you think you would be the perfect fit for this role.
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If you can't take the time to do this.
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Please don't waste my time or yours by applying.
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Best of luck.
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Sabri
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P.S. If this job description excited you even just a little bit. And you believe that you are indeed the marketing demigod I'm looking for.
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Then please write and send your cover letter ASAP
as we're currently interviewing for this position and I'm sure it will get filled fast.
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Who knows. Maybe it will be a fit and maybe it won't.
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And maybe, just maybe, this will turn out to be the best job you've ever had.
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Requirements
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A curious and avid researcher constantly seeking knowledge about customers that is not yet known.
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An ROI driven Direct Response marketing strategist driving the direction of landing pages, websites, copy, layouts, funnels and offers that are designed to sell.
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A not-yet mad scientist that analyses & seeks out opportunities and experiments with email campaigns to continuously optimise conversions and improve the customer experience.
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A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO and Facebook Ads affect and can improve conversion rates.
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A solid understanding of CMS platforms and eCommerce systems (Shopify, WooCommerce, Magento) and Email Automation software.
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Outstanding time management skills and attention to detail. Loves to multitask and is motivated by and works well under pressure. Has the ability to self-learn and use initiative to solve problems.
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Ability to build good working relationships with clients and co-workers fostering open communication on project planning, progress and execution.
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Ability to educate a client and 'sell' them on our direct response strategies to deliver ROI.
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Positive "can-do" attitude, with a desire to extend existing skillset and be a problem solver.
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Company First mindset.
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Benefits
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The juicy part
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Generous salary
- we want Australia's best talent and reward as such.
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Extensive training and full support
- we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
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Amazing growth prospects
and upward mobility in our fast-paced agency.
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INSANE events
- You name it and we've probably done it.
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Company trips away
- Glamping, Bali & Thailand.
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Birthday Leave
- Because you deserve it.
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Two days work from home
- because sometimes you just want to wear your comfy pants and slippers.
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Jawdropping headquarters
in South Yarra (just off Chapel St.) is close to cafes and public transport.
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We move at a lightning pace! Only successful candidates will be contacted. If you haven't been invited via email to submit a Video Interview Kit with us 5 business days after submitting your application, unfortunately you haven't been successful this time around!

📌 Digital Marketing Specialist (Melbourne)
🏢 King Kong
📍 Melbourne