Job Description
Description
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Wipertech is a profitable, self-funded Australian eCommerce business that has spent more than 15 years building a leading position in its category.
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Since starting in ****, we've sold more than
2.5 million wiper blades
across
850,000+ orders
, served
615,000+ customers,
and earned over
59,000 five-star reviews
. We've delivered double-digit growth for around five years running, with another stage of growth ahead.
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We're now looking for a
Senior Marketing Manager
who can lead an established specialist marketing team while staying genuinely hands-on.
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This is a senior role, but it is still a working role. You'll set direction and lead the team, but you'll also get into the numbers, personally drive key projects and make sure things actually get delivered.
About Wipertech n
We sell premium wiper blades and automotive accessories direct to drivers across Australia and New Zealand.
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Wipertech started with a simple idea: buying replacement wiper blades shouldn't be confusing, expensive or annoying. We made it easier for drivers to find the right blades for their exact vehicle and fit them themselves.
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More than 15 years later, we're still Australian-owned, profitable, cash-flow positive and self-funded.
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We're a small, commercially sharp team where people stay close to the work and where the decisions you make show up quickly in the numbers.
About the role n
This isn't a role about running one channel.
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We already have strong specialists across performance, content and partnerships, and digital and CX, plus a set of external agencies.
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What we need now is someone to be hands-on and lead the whole function: turn commercial goals into a plan, run the team, own the marketing rhythm, and do the work to drive the things that matter.
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You'll report directly to the Directors and lead a small specialist team. Two managers report to you across Performance Marketing and Content & Partnerships, with the Digital & CX Manager working alongside you.
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The team is already in place and operating well. This is not a restructure or turnaround brief. The opportunity is to keep the operating rhythm moving, bring the different parts of marketing together, make strong commercial decisions and help Wipertech continue growing.
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The key thing we're looking for is a marketing leader who understands and owns the commercial outcomes, not the deepest specialist in any single channel.
What you'll own n
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Commercial performance and planning: annual, quarterly and monthly marketing planning, budget phasing, forecasting and reporting, with a clear view from revenue through to contribution margin.
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Hands-on execution: personally drive and project-manage key initiatives rather than simply delegating them, including product launches, partnerships, promotions and cross-functional marketing projects.
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Revenue management: help lead pricing and promotional planning, one of the business's major commercial levers.
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Team leadership: set direction, coach the team, manage priorities and create accountability while staying close to the day-to-day work.
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Marketing integration: bring performance, content, partnerships and digital/CX together around one clear plan.
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Go-to-market: work closely with Product on positioning, launch planning and activation for new products.
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Brand stewardship: make sure Wipertech is represented consistently across channels and initiatives, with specialist partners supporting where required.
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Requirements
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You've worked close to the commercial engine of a consumer or eCommerce business and are ready to lead an established marketing function while staying close to the work.
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You know physical-product eCommerce and how to sell products profitably. You're comfortable with the numbers, from MER through to contribution margin, and can pull data points together yourself. Shopify-world backgrounds are very relevant.
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You've genuinely led marketing plans and people, including navigating the more difficult parts of people management.
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You have experience operating at meaningful scale, including accountability formulti-million-dollar annual marketing budgets ideally around $5m+ per year.
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You're still hands-on. You're happy building the plan, doing analysis, running projects, working directly with agencies and getting involved when something needs to move.
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You can move comfortably between strategy and execution.
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You can turn strategy into a real calendar with clear owners, measures and follow-through.
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You've owned meaningful budgets,



forecasts and commercial trade-offs, and you communicate clearly with founders and Directors.
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You can lead specialists who may know their individual channels more deeply than you do.
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You take ownership rather than waiting for information or direction to come to you.
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You're low-ego, commercially minded and comfortable having a point of view while remaining open to being challenged.
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Nice to have n
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Automotive or aftermarket experience
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Physical-product DTC/eCommerce experience across categories such as outdoor, home and lifestyle, beauty, sporting goods or apparel
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Australian and New Zealand or trans-Tasman marketing experience
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Pricing, promotions, revenue management or product go-to-market experience
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Founder-led, self-funded or entrepreneurial business experience
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A genuine interest in cars or the automotive category
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You don't need to be a car expert, but people who genuinely find the category interesting tend to engage with the market properly rather than operate at a distance from it.
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Benefits
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This is a senior marketing role where you still get to build and do things yourself.
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You'll have broad commercial ownership, direct access to the Directors and a capable specialist team around you, without the layers and bureaucracy that often come with larger organisations.
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Wipertech's Brunswick office is basically an office inside an automotive workshop: proper workspaces and meeting rooms, but also a product-testing area, cars coming and going, music playing, an on-site gym, full kitchen, BBQ and smoker, wood fireplace and the occasional dog wandering through.
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Most Fridays, the office crew cooks lunch together, and wins are celebrated properly, from record sales results and product launches to EOFY. Our recent team conference finished with a day driving race cars at Winton Motor Raceway.
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The culture is relaxed but accountable: have a point of view, back it up, stay open-minded, take initiative, keep your commitments and keep politics and ego out of the way.
Other perks n
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On-site gym
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Full kitchen, BBQ / smoker and wood fireplace
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Free on-site parking and secure bike storage
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Around five minutes from Anstey Station and close to Sydney Road trams
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Access to training, modern software and specialist partners
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Exposure to the full commercial engine of a profitable, self-funded eCommerce business
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📌 Senior Marketing Manager (Ecommerce) (Melbourne)
🏢 Wipertech
📍 Melbourne