Job Description
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Sanitariumis a progressive and dynamic business that is Australian owned and produces Australia's leading breakfast products – Up & Go, So Good, Alternative Dairy Co range and Australia's favourite breakfast Weet-Bix.
The Role n
Want to help shape the social voice of some of Australia's most loved brands?
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This is a social-first brand-building role working across our iconic, purpose-led brands — combining creativity, culture, creators and performance. You'll help bring brands like Weet-Bix, Up&Go;, So Good and Alternative Dairy Co to life across TikTok, Meta, creator partnerships and cultural moments.
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Working closely with the Social Media Manager, internal brand teams, creative partners and external agencies, you will play a hands-on role in shaping how our brands show up in culture and connect with Australian communities.
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Create culturally relevant social content:
Turn brand strategies into scroll-stopping social ideas across TikTok, Meta and emerging channels.
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Grow engaged brand communities:
Write clear, engaging copy and help build deeper relationships with audiences across our brands and events.
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Lead creator and influencer partnerships:
Shape partnerships that feel authentic, brand-safe and relevant to the communities we want to reach.
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Champion platform-first creative:
Brief creative teams, influencers and content creators to deliver ideas made for social, not simply adapted for it.
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Optimise paid social performance:
Manage in-house social media buying, using Meta and TikTok Ads Manager to deliver cost-effective reach, engagement and registrations.
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Use insights to shape brand activity:
Spot cultural moments, analyse campaign performance and translate reporting into ideas that sharpen what comes next.
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Protect and strengthen the brands:
Coordinate approvals so content meets nutrition, regulatory and brand requirements while still feeling fresh and social-first.
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Manage budgets with purpose:




Oversee allocated social media budgets and support smart production-spend decisions.
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About you n
You know what makes people stop, share, comment and care — and you can translate that instinct into culture relevant, brand-safe, measurable social activity.
You will bring: n
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At least three years' experience managing digital communications and social media activity.
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Proven experience delivering social campaigns from planning through to execution and reporting.
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Robust capability in digital media buying, campaign optimisation and performance benchmarking.
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Expertise in Meta Ads Manager, Instagram, TikTok and influencer engagement.
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Experience using social media metrics and research to demonstrate campaign performance and return on investment.
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Strong copywriting, communication and stakeholder-management skills.
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An understanding of how social media connects with activations, public relations and broader marketing campaigns.
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A degree in Digital Marketing, Marketing or Communications is strongly preferred.
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What will help you succeed n
You will be someone who:
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Builds strong relationships and confidently influences stakeholders.
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Brings new ideas and practical solutions.
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Plans effectively and manages competing deadlines.
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Uses data and insights to make informed decisions.
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Communicates clearly and adapts to different audiences.
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Demonstrates integrity and consistently delivers high-quality work.
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Benefits of working at Sanitarium n
At Sanitarium, we support our people both at work and beyond. Benefits include:
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Early finish every Friday
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On-site gym and complimentary access to a fitness app
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Mental health support for you and your immediate family
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$100 each year to support your wellbeing journey
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Comprehensive health and wellbeing programs
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World-class growth and development opportunities and pathways
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A supportive, purpose-led workplace where you can make a positive difference
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#J-*****-Ljbffr

📌 Social Media Specialist (Central Coast)
🏢 Sanitarium Health & Wellbeing
📍 Central Coast