Marketing Specialist Paid Media, Head Office
16h ago , from Delaware North Companies Australia
Delaware North Australia is seeking a full-time Marketing Specialist, Paid Media to join our Head Office team in Docklands, Melbourne.
This is an exciting opportunity for a data-driven digital marketer who thrives on delivering measurable results. Working across a diverse portfolio of iconic destinations, venues and experiences, you'll lead integrated digital marketing initiatives spanning paid search, paid social, SEO and organic social, helping connect customers with unforgettable experiences while driving revenue, bookings and business growth.
If you're passionate about performance marketing, love turning data into action, and want to make an impact across a portfolio few organisations can offer, we'd love to hear from you.
What we offer
Opportunity for flexible working with hybrid office days
Complimentary parking available
Newly created position
Join a collaborative marketing team where innovation and new ideas are encouraged
Grow your career within a global hospitality and entertainment organisation
What will you do?
Develop and execute integrated digital marketing strategies across paid search, paid social, SEO and organic social channels
Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising to maximise traffic, engagement and revenue
Execute high-performing paid social campaigns across platforms including Meta, LinkedIn and TikTok
Drive SEO initiatives including keyword research, content optimisation, technical SEO and local search strategies
Monitor campaign performance and identify opportunities to improve return on investment, conversion rates and customer acquisition
Build audience targeting, remarketing and segmentation strategies that support business growth
Develop meaningful reporting and dashboards that provide actionable insights and recommendations
Partner with creative,



analytics, web and agency teams to improve campaign effectiveness and landing page performance
More about you
Experienced in paid media, digital marketing, performance marketing with proven success delivering measurable business results
Experience managing digital campaigns across multiple brands, properties or customer segments within hospitality, tourism, travel, entertainment, retail or other consumer-focused industries
Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics, Google Search Console and Meta Business Manager
Experience across SEO, technical SEO, local search optimisation and audience targeting strategies
Strong analytical capability with the ability to turn data into insights and business recommendations
A commercial mindset with a passion for performance, optimisation and continuous improvement
Bachelor's degree in Marketing, Business or a related field (preferred)
Who we are
Our business is all about people, and that includes you. At Delaware North, you're not just part of a team — you're part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.
Who says you can't love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in excellent places. And whether you're interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we're invested in helping you achieve your career goals.
Together, we're shaping the future of hospitality — come grow with us!
At Delaware North Australia & New Zealand, we are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from all backgrounds, orientations, and experiences. Be part of a team that celebrates diversity and thrives on collaboration.
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📌 Marketing Specialist Paid Media, Head Office (Melbourne)
🏢 Delaware North
📍 Melbourne