Job Description
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Central London (Hybrid: 3 days in-office)
Experience n
1–3 years (Mid-level focus)
Role Overview n
We are looking for a Digital Analytics Specialist to join a premier multi-brand retail group. This is a high-impact role focused on owning the end-to-end digital tracking infrastructure across a diverse portfolio of web and mobile app properties. You will ensure that data collection is accurate, scalable, and fully privacy-compliant, directly empowering data-driven decisions for household-name brands.
Core Responsibilities n
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Tracking Infrastructure:
Own the setup and optimization of
Google Tag Manager (GTM)
across web and mobile app platforms.
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Cross-Functional Collaboration:
Partner with Developers, UX, Product, and Marketing teams to translate business questions into robust technical tagging requirements.
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Mobile App Excellence:
Drive mobile analytics using
Firebase
and
GA4
, ensuring consistent tracking across the entire customer journey.
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Data Integrity:
Conduct regular audits, QA testing, and debugging to ensure high data quality and GDPR compliance.
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Governance:
Maintain technical documentation and data layer specifications to standardize practices across multiple business units.
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Experience Required n
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Hands-on Technical Skills:
Proven experience implementing
GTM
and
GA4
. Familiarity with
Firebase
and
BigQuery
is highly preferred.
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Stakeholder Management:
You must be able to communicate complex technical concepts to non-technical audiences clearly and confidently.
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Detail Orientation:
A "leave no stone unturned" approach to debugging and data auditing.
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Adaptability:
Comfortable working in a quick-paced, multi-brand environment with shifting priorities.
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#J-*****-Ljbffr

📌 Digital Analytics Specialist: Gtm/Ga4 & Firebase (Hybrid) (Victoria)
🏢 Salt
📍 Victoria