Sydney-Based | Hybrid Working
Australia's Largest Online Legal & Accounting Platform
Backed by Westpac Bank | AFR Best Places to Work Finalist ****
Join a Values-Led Team Making Legal and Accounting Simpler for SMBs
At Lawpath, we believe access to legal and accounting services should be simple, affordable, and empowering.
We are Australia's leading online legal, accounting and compliance platform.
Our mission is to make starting and running a business easy.
More than 500,000 businesses have already trusted Lawpath with their legal, tax and compliance needs, and we are on track to help one million by ****.
We can't achieve this without great people.
That is where you come in.
What we're about
Own It - We're a team that takes ownership and chases outcomes, not excuses.
You'll have real accountability and real impact.
Raise the Bar, Together - We set high standards and hold each other to them.
You'll be surrounded by people who push you to be better.
Care Like It's Yours - We think like it's our business on the line, because for our customers, it is.
You'll do work that actually matters.
Push Forward - We don't wait until it's perfect.
You'll take steps, learn fast, and keep moving in an environment that backs bold thinking.
About the role
We're looking for a technically sharp, commercially minded Growth Specialist to join Lawpath's digital growth function.
This is a high-impact hybrid role - you'll own both our Paid Media operations across Google, Meta, TikTok and Microsoft Ads, and our SEO function.
You'll think commercially, report clearly against OKRs, and work cross-functionally with Sales, Product, and Data & Technology to connect digital activity to revenue.
What You'll Be Up To
SEO
Share ownership of site architecture and information architecture across the full estate, set and enforce governance for templated pages at scale and own crawl and rendering health on a custom-built platform.
Entity, EEAT and AI visibility - Build Lawpath's entity layer by owning technical SEO infrastructure: XML sitemaps, structured data/schema markup, on-page optimisation,



internal link structure and site architecture.
Grow authority beyond links by leveraging digital PR, unlinked brand mentions, and harvesting the existing partnership network for placements and citations.
Drive keyword ranking strategy using SEMRush, SEOGets, and Google Search Console (GSC); bonus for working with GSC API, SEMRush API, or MCP-based tooling to automate reporting.
Monitor and evaluate search performance using GA4 and Looker Studio, with clear OKR-tied reporting.
Create content strategy and authority with topics and entity coverage mapped to commercial intent across legal documents, company registration, trademarks, accounting, tax and compliance.
Write the briefs that make execution good.
Paid Media
Manage and optimise Lawpath's Paid Search campaigns across Google Ads and Microsoft Ads - account structure, ad copy, bidding strategy, negative keywords, and audience targeting
Operate and scale Paid Social campaigns on Meta Ads Manager and TikTok Ads Manager, aligned with Lawpath's company registration and subscription suite
Execute A/B testing and creative iteration across Search and Social to continuously improve CPA and lead volume
Contribute to Lawpath's Looker Studio Paid Media dashboard for weekly performance visibility
Collaborate with Data & Technology on attribution accuracy, first-party conversion tracking (GTM, GA4), and Salesforce revenue data integration
Support ad hoc campaign launches for key commercial moments (e.g. $0 Company Formation campaigns, product launches, seasonal demand spikes)
Cross-Functional
Produce biweekly growth reporting connecting digital channel activity to pipeline and revenue outcomes in a format accessible to Sales and Leadership




Work closely with Sales and CX teams to align campaign messaging with conversion and retention insights
Support newsletter and email campaign operations in coordination with the CRM calendar
Contribute to OKR tracking, quarterly growth planning, and weekly WIP reporting
Who we're looking for
4+ years in a combined SEM/SEO or digital growth role, ideally in B2B SaaS, legal tech or a subscription business
Proven experience running campaigns in Google Ads and Meta Ads Manager (Microsoft Ads a bonus)
Strong SEO and analytics toolkit: Screaming Frog, Ahrefs or SEMRush, SEOGets, GSC, GA4, Looker Studio and Excel/Sheets
Working knowledge of HTML, CSS, JavaScript and WordPress for technical SEO
A strong communicator who turns digital metrics into plain commercial language
Proactive and commercially minded, with a bias for action and a healthy devil's advocate streak
Keeps across how AI is reshaping search
Comfortable in Asana and Notion
Nice to Have
Experience with Salesforce CRM or marketing attribution platforms
Familiarity with Google Tag Manager and event/conversion tracking setup
Experience with GSC API, SEMRush API, or MCP-based tooling for SEO automation and monitoring
A background in legal, professional services or a regulated industry
Knowledge of the Australian SEO landscape and local search
Beyond the Base Salary
Equity in Lawpath through our Employee Share Option Plan
Hybrid and flexible working options
An extra day of Birthday Leave
Opportunities for career growth
A generous parental leave policy
A learning stipend for ongoing development
Wellbeing perks including gym discounts, run club and wellness initiatives
A transparent and fun culture with regular celebrations and team events
Lawpath celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.
This is a great opportunity to join a rapid growing and sociable company in an exciting new industry.
You need to have full legal working rights to work in Australia to be considered for this position.
#J-*****-Ljbffr

📌 Digital Growth Specialist (Sydney)
🏢 Lawpath
📍 Sydney