We're a fast-growing Australian food business with an established presence across retail and foodservice. With strong momentum behind us, we're looking for an experienced National Sales Manager to lead our sales function and help drive the next stage of profitable growth.
This is a hands-on leadership role for someone who can set the sales direction, build strong customer relationships and stay close to execution. You'll have the autonomy to make a genuine impact, supported by an engaged CEO and collaborative internal team.
This is a remote role, and candidates from all Australian locations will be considered. A location in New South Wales, Queensland or Victoria is preferred.
About the role
In this remote role, you'll lead sales nationally across independent retail, foodservice, distributors and strategic accounts. You'll own sales performance from opportunity identification through to ranging, launch, promotion and ongoing account development.
You'll take the lead on:
Developing and executing the national sales strategy, account plans and channel priorities
Delivering revenue, volume, distribution and gross margin targets
Owning senior commercial relationships with key customers, wholesalers and distributors, including Metcash, MSOs and Costco
Leading buyer meetings, range reviews, tenders, negotiations, joint business planning and customer performance reviews
Managing pricing, trading terms, promotional funding and other commercial arrangements
Leading,



coaching and developing two sales representatives and managing an external field sales and merchandising partner
Owning sales forecasting, CRM discipline, pipeline visibility and performance reporting
Managing customer portals and commercial submissions
Leading the commercial sell-in of new products and working closely with Marketing on activations, promotional programs and go-to-market planning
Working with Quality, Operations and Accounts to ensure customer requirements, forecasts, launches and service issues are managed effectively
About you
You're a commercially astute, hands-on sales leader who is comfortable moving between strategy, customer negotiations and day-to-day execution.
You have at least five years' sales experience in FMCG, foodservice, grocery or a closely related sector, including at least three years in a sales leadership role.
You have demonstrated success managing key or national accounts and delivering revenue, distribution and margin growth.
You have strong analytical capability, with the ability to translate sales, customer and market data into clear commercial recommendations.
You have experience leading sales representatives and managing external field sales or merchandising partners.




You have strong commercial capability across pricing, promotions, trading terms, forecasting and profitability analysis.
You have strong sales discipline across forecasting, CRM management, pipeline and activity reporting, customer systems and commercial submissions, with HubSpot experience highly regarded.
You have strong written communication, presentation, negotiation and stakeholder management skills.
You have strong Microsoft Office skills, particularly Excel and PowerPoint.
You build trust quickly with customers and work constructively across internal teams.
You're based in Australia, preferably New South Wales, Queensland or Victoria, and open to occasional interstate travel.
Preferred, but not essential
You have established relationships and experience across independent grocery, major retail accounts and/or foodservice distribution, with Metcash or Costco experience highly regarded.
You have experience supporting recent product launches, range reviews and joint business planning.
You have a relevant tertiary qualification in business or a related discipline.
What's in it for you
A senior, influential role with genuine ownership of the national sales function
The opportunity to shape sales strategy and build the capability of a growing team
A fast-moving Australian business where your work has a visible impact
Flexible working arrangements, with a Southeast Melbourne office base and remote working options
A supportive, collaborative team
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📌 National Sales Manager - Fmcg (Brisbane)
🏢 seek.com.au
📍 Brisbane