Retail Area General Manager - VIC, SA & WA
We are looking for an experienced
Retail Area General Manager
to lead our growing retail network across Victoria, South Australia and Perth. This is a senior, hands-on retail leadership role that combines direct responsibility for our Dandenong store with leadership and performance accountability across the wider store network. You'll work closely with our Store Managers to drive sales and gross profit performance, develop strong retail leaders, maintain a consistent customer experience and ensure our stores are operating safely, efficiently and to the standards our customers expect. This isn't a role where you'll be managing from a desk. You'll need to be visible in stores, comfortable getting involved when required and able to move between the detail of day-to-day retail operations and the bigger picture of regional performance.
About the role
You'll have two key areas of responsibility:
Lead our Dandenong store
Take direct responsibility for the day-to-day performance, standards and customer experience of the Dandenong store
Lead and develop the store team, setting clear sales and service expectations
Coach the team in product knowledge, consultative selling, conversion, average transaction value and gross profit
Set trading priorities and ensure the team is effectively deployed during key trading periods
Remain hands-on with customers and personally sell when required
Maintain strong standards across stock, merchandising, presentation, safety and store operations
Lead our wider store network
Translate company priorities into clear plans, targets and expectations for Store Managers
Own performance against regional sales and gross profit targets
Hold regular performance reviews with Store Managers and provide practical coaching and support
Use sales, gross profit, labour, stock and service data to identify opportunities and drive action
Build trading plans with Store Managers and work with Marketing on relevant local activity
Share successful practices across the network and drive consistent execution
Support Store Managers to resolve performance, people and operational issues
Regularly visit stores across Victoria, with scheduled travel to South Australia and Perth
Customer & operational performance




A big part of this role is making sure our customers receive the same knowledgeable, solutions-focused KickAss experience across every store.
Maintaining strong customer service standards across the network
Ensuring Click & Collect and Ship from Store orders are completed accurately and within required service levels
Reviewing customer complaints, returns and service issues and ensuring root causes are addressed
Maintaining strong standards across stock accuracy, loss prevention, merchandising and presentation
Ensuring stores meet workplace health and safety, cash-handling, security and company policy requirements
Following up audits, incidents and compliance actions
Identifying operational improvements and embedding them across the network
People & leadership
Recruit, onboard, coach and develop Store Managers and retail team members
Set clear expectations and provide regular, constructive feedback
Hold people accountable for performance while providing the support they need to succeed
Maintain training and development priorities across the area
Build succession plans and develop the next generation of retail leaders
Create a respectful, accountable and customer-focused culture
About you
Proven experience successfully leading a retail store and multiple sites, regions or geographically dispersed teams
Strong commercial experience with responsibility for sales and profitability
The ability to confidently interpret sales, gross profit, labour, stock and service data and turn it into action
Experience developing and managing Store Managers and frontline retail teams
Strong knowledge of retail operations, rostering, stock control, loss prevention and workplace safety
Strong communication skills and the confidence to address underperformance when required
A practical, hands-on leadership style




The ability to work across retail and support functions including Ecommerce, Supply Chain, Marketing, Finance and People & Culture
Robust organisational skills and the ability to manage competing priorities across multiple locations
A current driver's licence and the ability to undertake regular travel
Experience in outdoor, camping, automotive accessories, electrical, hardware or another technical product category would be highly regarded.
Experience working in an omnichannel retail environment, including Click & Collect and Ship from Store, would also be advantageous.
About your leadership style
Visible and hands-on
Commercially driven and focused on results
Direct, fair and consistent
A strong coach who develops people rather than simply manages them
Curious and improvement-focused
Comfortable using data to challenge assumptions and solve problems
Resilient, organised and comfortable managing competing priorities
Focused on customer experience, team culture, safety and compliance
About KickAss Products
Since ****, KickAss Products has grown into one of Australia's leading adventure and 12V brands, helping more than 600,000 customers power their 4WDs, caravans, campsites and off-grid setups.
We sell everything from lithium batteries, solar and charging systems through to fridges, camping gear, lighting and 4WD accessories.
We're not a stuffy corporate retailer. Our stores are about real advice from people who understand the gear and genuinely want to help customers get the right setup.
As we continue to grow our retail network, we're looking for leaders who want to have a genuine impact on our stores, our people and our customers.
What's in it for you?
Senior leadership opportunity within a growing Australian brand
The opportunity to lead and develop a multi-site retail network
Significant influence over regional sales and operational performance
A hands-on role with genuine ownership and accountability
Regular exposure to senior leadership and cross-functional teams
A team culture built around 4WD, camping, adventure and great customer service
Staff discounts across the KickAss range
The opportunity to help shape the next stage of our retail growth
#J-*****-Ljbffr

📌 Retail Area General Manager - Vic, Sa & Wa (Melbourne)
🏢 KickAss Products
📍 Melbourne