International Institute for Complementary Therapists - Byron Bay NSW
IICT is seeking a Head of Marketing to lead that shift. This is a strategic seat, not a content-creation role. You'll set the direction and priorities for marketing, make trade-off calls, and build a data-driven, repeatable approach while being hands-on enough to execute the work yourself day to day. You'll be given the budget, the trust, and the runway to build, test, and back your own decisions. You'll report directly to the Business Operations Manager and COO.
Key responsibilities
Set marketing strategy and planning - direction, priorities and roadmap for the function
Own SEO - organic search strategy, on-page and technical SEO, content structured to rank
Develop AI-driven content and creative - using AI tools to produce social posts, ad creative, and content
Plan and run paid and organic social campaigns across key platforms
Drive growth strategy - growing member base and training provider network with clear metrics
Lead website and digital experience - bringing creative direction and UX thinking to the website, working with the IT team
Own marketing data end to end with regular, transparent reporting on performance and metrics




Help produce podcast content alongside the founder
Replace external agencies and freelancers, bringing all marketing in-house end to end
About you
5+ years' experience in a marketing role with genuine SEO and content ownership
Confidence with HubSpot or similar marketing platform for CRM, automation and campaign management
Data-driven, systems-thinking approach - build repeatable processes and measure what matters
Practical, hands-on experience using AI tools for content, copywriting, creative production, and strategic decisions
Track record of driving measurable growth
Solid instincts for social media, paid ads, and content that converts
Creative eye for website design and user experience
Curiosity and initiative - spot opportunities and follow through without needing to be asked twice
Confidence working closely with operations and leadership, including pushing back when you see a better way
About us
IICT supports a growing community of members and accredited training providers. We're a small, fast-moving high-performance team based in Byron Bay, genuinely investing in the people and skills that drive our growth.
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📌 Marketing Manager (Byron Bay)
🏢 International Institute for Complementary Therapists
📍 Byron Bay