Broadsheet Media is looking for a Social Media Executive to join our team in Melbourne on a short-term contract (six months), working primarily across commercial content on all social media platforms, plus editorial content when required.

The Role

The role of the Social Media Executive is to help connect Broadsheet’s audience to our content by understanding and optimising our social channels, with a primary focus on commercial branded content for the Australian market. Assisting other markets may also be required at times. Reporting to the Social Media Performance Executive, this role works alongside them to manage output for the commercial division across all social platforms to ensure optimised, strategic results, as well as contributing to editorial content output for the Australian channels when needed. We are looking for someone with a great eye for social media, professional experience across all social media platforms, a strong editorial lens and an understanding of the Broadsheet tone, but with a definitive interest in delving into why something may or may not be performing.

Key Responsibilities

- Create and execute end-to-end branded content distribution across organic and paid social channels, partnering with Studio and Audience Growth teams.
- Optimise commercial social media post performance on Meta and Tiktok Ads Manager.
- Use performance data to optimise engagement for editorial and branded content as well as financial performance for branded content.
- Liaising with the Campaign Management team on the commercial social media content calendar and scheduling across channels.
- Analysing and reporting on social media performance and feeding back to relevant teams.
- Create and execute editorial content distribution across Broadsheet’s Australian social channels when required.

About Broadsheet





Broadsheet Media is one of Australia’s most successful independent media businesses and

influential media brands reaching millions of people every month via a range of innovative

platforms including websites, print papers, social media, books and events.

For more than a decade Broadsheet has been the go-to for Australian culture. Our goal is

connect our audience with the very best our cities have to offer, from food and drink to art

and design to entertainment and travel.

We’re a multifaceted and talented team of specialists that includes creatives, editors, video

and audio producers, videographers, event managers, writers and photographers. Our

client-service professionals are dedicated to ensuring projects are delivered on time, on brief

and to an exceptionally high standard.

Our people value open-mindedness, honest communication and collaboration and are

driven, embrace creativity and contribute broadly across the organisation. Devoted to

excellence, they aim for industry-leading work while maintaining a sense of enjoyment and

perspective. A flexible and agile team member, they eagerly confront new challenges, learn

from experiences, and provide creative solutions with resilience and quick thinking.

Key Skills

- Analytical mind
- Can work quickly and with agility
- Loves a challenge and findings solutions to new situations
- Comfortable using paid features of various social media platforms
- Experience with tech platforms such as Sprout, Canva and Asana (ideal)




- Understanding of SEO
- A passion for performance metrics and digital trends
- Excellent attention to detail
- Highly organised (prioritising, time management, multi-tasking)
- A strong understanding of Broadsheet – its purpose, content, voice and audience
- A passion for, and knowledge of, food, arts, fashion, culture and city life
- Ability to meet tight and rolling deadlines with multiple stakeholders

What We Can Offer You

- Flexible working-from-home arrangements
- Training and career development
- Ambitious, passionate and talented team
- Fun, inclusive and supportive culture
- Great inner-city location
- Perks including paid birthdays off and tickets to events
- Religious and cultural holiday swaps
- EAP support
- Opportunity for monthly half days in summer and winter
- Dog friendly office

Commitment to diversity and inclusion

At Broadsheet, we are committed to developing a workforce that embraces all aspects of

diversity, and we work hard to ensure we are a welcoming organisation that prioritises

equality and inclusion and fosters a sense of belonging for all our staff. We take pride in our

acceptance of the unusual and we are deliberate and reflective about our culture and seek

those we believe embrace an empathetic, caring and supportive environment. Diversity

comes in many forms, and we know that having many points of view, experiences and ideas

are key to us being a successful organisation. We encourage applications from First Nations

peoples, people with disabilities, and of all ages, nationalities, backgrounds and cultures. We

want everyone to feel safe in being open about who you are and where you have come

from, allowing us to provide support for you to perform at your best. We encourage

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📌 Social Media Executive (Melbourne)
🏢 Broadsheet Media
📍 Melbourne