Potentia Solutions Leisure is seeking a motivated and detail-driven Digital Marketing Coordinator to support the execution of performance-led digital campaigns across our portfolio of hospitality, leisure and lifestyle brands.

This role is hands-on and executional, ideal for a digital marketer ready to deepen their experience across paid media, CRM and website content while working within a fast-paced, multi-brand environment.

Key Responsibilities

Accurately implement and manage digital marketing campaigns across core performance platforms including Google Ads, Meta Ads, TikTok Ads, Eventbrite Ads, Spotify Ads, YouTube Ads, Apple Ads and other relevant networks

Conduct weekly monitoring, tracking and reporting of campaigns to ensure delivery against KPIs

Assist in the implementation of structured A/B testing across ad copy, creative formats and audience segments to drive performance and brand awareness

Build and schedule email and SMS campaigns, ensuring content accuracy, segmentation integrity and solid deliverability

Maintain websites with up-to-date product, event and promotional content,



ensuring accuracy and consistency across brands

Contribute to marketing performance reporting for internal leadership and external stakeholders

Support the wider marketing team with general marketing tasks, including campaign coordination, asset management, content uploads and administrative support as required

Skills & Experience

Previous experience in digital marketing is highly desirable

1–3 years’ experience in Search and Social campaignsis highly desirable

Technical awareness in Google Ads and Meta Ads, with experience operating within the Australian media and digital advertising landscape

Working knowledge of attribution models and web analytics tools such as GA4

Proficiency in Excel, PowerPoint and Microsoft platforms for analysis, reporting and data manipulation

High attention to detail with a proven ability to work autonomously, manage priorities and meet deadlines

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📌 Digital Marketing Coordinator (Brisbane)
🏢 Icatha HS
📍 Brisbane