Astute Marketing Solutions Pty Ltd TA Yakk – Southport QLD

Gold Coast | Full-time or Part-time | In-house Role

We're a Gold Coast digital agency and we're looking for a Social Content Creator to join our in-office team in Southport.

You shoot it, you edit it, you build the strategy behind it. Across multiple clients, multiple platforms, and multiple industries. We are looking for someone who loves the craft of social content, understands how platforms actually work (not just how they worked 18 months ago), and can walk into a client shoot with a clear plan and walk out with footage you're proud of, this might be your next role.

If that sounds like your kind of work, keep reading.

Who are we?

We're Yakk. A full-service digital marketing agency based on the Gold Coast, running paid media, SEO, organic content, branding, and web builds for clients across a wide range of industries.

We're a team of about 25 people, all in-house, all in Southport. We move fast, we care about results, and we hold each other to a high standard. We do not do average work, we do not do excuses, and we do not do 'that's not my department.'

Content is one of the most visible things we do for our clients. We take it seriously.

What's the role?

As our Social Content Creator, you'll own the content output for a portfolio of clients, from building the strategy to shooting and editing the content to making sure it performs.

You'll work alongside a project manager who handles the day-to-day client comms, designers for the creative execution, and a bunch of other marketing enthusiasts, so you can focus on what you do best: creating content that actually works. That said, you'll still be client-facing when it matters, particularly on-site during shoots and in content planning sessions.

This is not a purely executional role. We want someone who can think strategically about what a client needs, why it will work, and what to do when it doesn't.

A week in the life might look like:

- Building a monthly content calendar for multiple active clients, platform by platform
- Heading out on a shoot with a client, iPhone in hand, directing the session and capturing everything you need in one visit
- Planning and writing scripts for client shoots
- Back at the desk editing short-form video for Instagram Reels, TikTok, and paid ads
- Briefing the design team on static creatives needed for the week, with enough lead time for them to deliver
- Sitting in a content planning session with a client and their project manager, bringing ideas and leaving with a clear plan




- Reviewing last month's organic performance and adjusting strategy where it is not working
- Writing captions that sound like the brand, and scheduling these in for client
- Flagging to the project manager that a client could benefit from something outside the current scope
- Collaborating with the paid media team to make sure organic and paid content are telling the same story

What you'll own

- Developing and maintaining detailed social media content strategies for each client, built around their goals and audience
- Planning content calendars across platforms, balancing consistency with creativity
- Staying ahead of platform changes, algorithm shifts, and content trends, and adapting what you are doing accordingly
- Knowing when something is not working and having the confidence to change it, even if it is mid-campaign or outside the original brief
- Presenting ideas and strategy to clients clearly, coming from a place of expertise, not just execution

Content creation and production

- Shooting on iPhone on location with clients, directing talent and capturing the content the strategy calls for
- Editing short-form video for Reels, TikTok, Stories, and paid media, fast and to a high standard
- Writing on-brand captions across multiple client voices
- Briefing the design team on static assets clearly and with adequate lead time
- Planning and coordinating shoots, including working with our videographer on larger production jobs
- Attending content planning sessions with clients alongside the project manager
- Being professional and confident on-site during shoots, the client's experience of those sessions reflects directly on Yakk
- Flagging when a client's content strategy needs to evolve and communicating that clearly
- Understanding each client's business goals, not just their content brief, and creating work that serves the broader picture
- Identifying when a client could benefit from something outside the current scope and flagging it through the right channel
- Working closely with the paid media team to ensure organic and paid content are aligned across active clients
- Coordinating with the videographer on shoot requirements, giving clear briefs with enough lead time
- Contributing to the weekly cross-agency PM sync,



not just reporting on content but helping solve cross-team challenges
- Making your capacity and expertise available to other teams when bandwidth allows

About you

- You have at least 3 years of experience in a content creation or social media role, ideally in an agency environment managing multiple clients at once. You're across what is working on Instagram, TikTok, and LinkedIn right now, not what was working a year ago.
- You can shoot confidently on iPhone and know how to get the most out of a shoot with limited time and resources
- You edit short-form video to a high standard and you are fast at it
- You can write in multiple brand voices and your captions do not read like they were generated
- You think strategically about content, not just tactically
- You are comfortable in client-facing situations and can present ideas with confidence
- You understand how organic social and paid media work together and can contribute to both
- You manage your own time well and do not need to be chased to deliver
- You keep up with platform trends and algorithm changes and you adapt without being asked
- You are genuinely curious about AI tools and how they can make your content work better and faster
- You communicate clearly, flag issues early, and bring solutions rather than just problems
- Have experience with podcast production
- Have run content for ecommerce clients and understand the product-content relationship
- Have experience briefing and directing a videographer on larger shoots
- Have worked alongside a paid media team and understand what makes ad creative perform
- Have used scheduling and project management tools

Why Yakk?

- A real creative brief, not a template factory, you will work across a genuinely varied client portfolio
- A collaborative team that actually works together across content, paid media, design, and web
- A project manager handles the admin and day-to-day client comms so you can focus on the work
- Clear expectations and a team that holds each other to them
- A culture that takes content seriously as a discipline, not an afterthought

Gold Coast based, full time, in-office, $75,000 to $90,000 plus super depending on experience

What good looks like in this role:

- You walk into a shoot with a plan and walk out with everything you need.
- Your strategies are built around client goals, not just content trends.
- Captions sound like the brand, not like filler.
- You flag when something is not working and you have a view on what to do about it.
- The paid media team knows what content is coming because you told them.

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📌 Social Content Creator (City of Gold Coast)
🏢 Astute Marketing SolutionsTA Yakk
📍 City of Gold Coast