- Identify, prioritise, and build relationships with strategic partners across the ecommerce and digital ecosystem - including technology platforms, marketing technology providers, ecommerce platforms, agencies, and complementary service providers
- Position Pattern as a preferred ecommerce and marketplace partner within the Australian market
- Maintain a pipeline of potential new partners and manage existing relationships to drive ongoing value
- Secure 3–5 new strategic partnerships per year and maintain 10–15 active partnerships at any time. An active partnership is defined as a partner we have up to date account mapping with and an active referral process as well as co-marketing initiatives being executed.
Pipeline Generation & Sales Collaboration
- Generate qualified introductions and current business opportunities through your partner network
- Align closely with Account Executives and the broader Sales team on target accounts and co-selling opportunities
- Facilitate partner introductions that accelerate deal momentum and contribute to bookings
- Participate in sales planning to identify where partner involvement can open or advance opportunities
- Track and report on partner-sourced pipeline performance, using data to refine strategy
Partner Go-To-Market Activation
- Develop and execute joint go-to-market initiatives with priority partners, including co-marketing campaigns, webinars, joint content, and industry roundtables
- Deliver at least one joint marketing initiative per month in collaboration with the Marketing team
- Work with the Head of Marketing to plan and coordinate partner events — including roundtables, dinners, and industry activations — ensuring they are well-executed and commercially aligned
- Maintain a forward-looking calendar of partnership activity and sponsorships
Relationship Management
- Serve as the primary relationship owner for Australian partners, building trust and maintaining regular engagement
- Run structured planning sessions with priority partners to identify collaboration opportunities
- Stay across partner roadmaps and strategic priorities to surface new opportunities