At Haircare Group, we are Home of Professional Hair, partnering with hair professionals across Australia and New Zealand with leading brands, education, inspiration and business support.

We're looking for an experienced and commercially minded B2B eCommerce Manager to lead the performance and customer experience of our eCommerce channel.

For us, great eCommerce is about more than the transaction. We want our website to be a place our customers choose to discover, learn, engage and buy, making it easier and more valuable for them to engage with Haircare Group digitally.

About the role

Reporting to the Head of eCommerce & Marketing, you'll be accountable for ecommerce revenue and trading performance, while continually improving the experience that supports greater customer engagement and digital adoption.

You'll lead a small team, bringing together commercial performance and customer experience to continuously improve our digital channels.

Success will be measured not only by revenue and conversion, but also by whether more customers choose to engage with us digitally and how effectively our website helps them discover, learn, engage and buy.

You'll also work in partnership with our CRM Manager, Performance Manager and Brand teams, as well as teams across the broader business, to deliver connected customer experiences.

Key responsibilities

- Own the day-to-day performance of our eCommerce websites, balancing revenue and trading performance with a great onsite customer experience.
- Drive onsite trading, merchandising, promotions, digital activations and product and brand launches.
- Increase digital adoption and engagement by making our website easier and more valuable for customers to use.
- Improve how customers discover products, brands, content and education through search, navigation, merchandising and UX.
- Use customer behaviour, analytics and testing to identify opportunities and continuously improve performance.




- Balance commercial priorities with ongoing customer experience and website optimisation.
- Lead, coach and develop your team while remaining hands-on in delivery when required.
- Collaborate closely with CRM, Performance, Brand and other teams to create connected customer experiences and deliver shared outcomes.
- Partner with technology and development partners to deliver ongoing website improvements.

About you

You're an experienced ecommerce professional with a strong commercial mindset and a genuine passion for creating great customer experiences.

Importantly, you're someone who enjoys leading people, collaborating with others and getting into the work yourself.

You'll bring:

- Strong ecommerce experience with demonstrated commercial accountability.
- A strong understanding of ecommerce trading, digital merchandising, UX, onsite search, CRO and analytics.
- The ability to turn customer and commercial insight into action.
- Proven people leadership and coaching capability.
- A genuinely collaborative working style and ability to build robust relationships across teams.
- Robust commercial judgement balanced with a customer-first mindset.
- The ability to move comfortably between planning, problem-solving and hands-on execution.
- A curious, proactive and continuous-improvement mindset.

B2B, wholesale, retail, beauty or professional hair experience would be highly regarded.

Why Haircare Group?

We're at an exciting point in the evolution of our digital experience, with new capability, new thinking and plenty of opportunity ahead.

You'll have the opportunity to lead a small and talented team and help create an ecommerce experience that professional hair customers want to come back to, whether they're discovering a new brand, learning something new or placing their next order. We believe that being the Home of Professional Hair shouldn't just describe who we are - it should be something our customers experience every time they visit us.

📌 Ecommerce ManagerB (Adelaide)
🏢 Gauvin Group
📍 Adelaide