Retail Area General Manager - VIC, SA & WA

We are looking for an experienced Retail Area General Manager to lead our growing retail network across Victoria, South Australia and Perth.

This is a senior, hands-on retail leadership role that combines direct responsibility for our Dandenong store with leadership and performance accountability across the wider store network.

You’ll work closely with our Store Managers to drive sales and gross profit performance, develop strong retail leaders, maintain a consistent customer experience and ensure our stores are operating safely, efficiently and to the standards our customers expect.

This isn’t a role where you’ll be managing from a desk. You’ll need to be visible in stores, comfortable getting involved when required and able to move between the detail of day-to-day retail operations and the bigger picture of regional performance.

About the role

Lead our Dandenong store

- Take direct responsibility for the day-to-day performance, standards and customer experience of the Dandenong store
- Lead and develop the store team, setting clear sales and service expectations
- Coach the team in product knowledge, consultative selling, conversion, average transaction value and gross profit
- Set trading priorities and ensure the team is effectively deployed during key trading periods
- Remain hands‑on with customers and personally sell when required
- Maintain strong standards across stock, merchandising, presentation, safety and store operations

Lead our wider store network

- Translate company priorities into clear plans, targets and expectations for Store Managers
- Own performance against regional sales and gross profit targets
- Hold regular performance reviews with Store Managers and provide practical coaching and support
- Use sales, gross profit, labour, stock and service data to identify opportunities and drive action
- Build trading plans with Store Managers and work with Marketing on relevant local activity
- Share successful practices across the network and drive consistent execution
- Support Store Managers to resolve performance, people and operational issues
- Regularly visit stores across Victoria, with scheduled travel to South Australia and Perth

Customer & operational performance

A big part of this role is making sure our customers receive the same knowledgeable, solutions-focused KickAss experience across every store.

You’ll be responsible for:

- Maintaining strong customer service standards across the network




- Ensuring Click & Collect and Ship from Store orders are completed accurately and within required service levels
- Reviewing customer complaints, returns and service issues and ensuring root causes are addressed
- Maintaining robust standards across stock accuracy, loss prevention, merchandising and presentation
- Ensuring stores meet workplace health and safety, cash-handling, security and company policy requirements
- Following up audits, incidents and compliance actions
- Identifying operational improvements and embedding them across the network

People & leadership

We’re looking for someone who genuinely enjoys developing people and building capable retail leaders.

You’ll:

- Recruit, onboard, coach and develop Store Managers and retail team members
- Set clear expectations and provide regular, constructive feedback
- Hold people accountable for performance while providing the support they need to succeed
- Maintain training and development priorities across the area
- Build succession plans and develop the next generation of retail leaders
- Create a respectful, accountable and customer-focused culture

About you

You’ll be a strong fit for this role if you have:

- Proven experience successfully leading a retail store and multiple sites, regions or geographically dispersed teams
- Strong commercial experience with responsibility for sales and profitability
- The ability to confidently interpret sales, gross profit, labour, stock and service data and turn it into action
- Experience developing and managing Store Managers and frontline retail teams
- Strong knowledge of retail operations, rostering, stock control, loss prevention and workplace safety
- Strong communication skills and the confidence to address underperformance when required
- A practical, hands‑on leadership style
- The ability to work across retail and support functions including Ecommerce, Supply Chain, Marketing, Finance and People & Culture
- Strong organisational skills and the ability to manage competing priorities across multiple locations




- A current driver’s licence and the ability to undertake regular travel

Experience in outdoor, camping, automotive accessories, electrical, hardware or another technical product category would be highly regarded.

Experience working in an omnichannel retail environment, including Click & Collect and Ship from Store, would also be advantageous.

About your leadership style

We’re looking for someone who is:

- Visible and hands‑on
- Commercially driven and focused on results
- Direct, fair and consistent
- A strong coach who develops people rather than simply manages them
- Curious and improvement-focused
- Comfortable using data to challenge assumptions and solve problems
- Resilient, organised and comfortable managing competing priorities
- Focused on customer experience, team culture, safety and compliance

About KickAss Products

Since 2007, KickAss Products has grown into one of Australia’s leading adventure and 12V brands, helping more than 600,000 customers power their 4WDs, caravans, campsites and off-grid setups.

We sell everything from lithium batteries, solar and charging systems through to fridges, camping gear, lighting and 4WD accessories.

We’re not a stuffy corporate retailer. Our stores are about real advice from people who understand the gear and genuinely want to help customers get the right setup.

As we continue to grow our retail network, we’re looking for leaders who want to have a genuine impact on our stores, our people and our customers.

What’s in it for you?

- Senior leadership opportunity within a growing Australian brand
- The opportunity to lead and develop a multi-site retail network
- Significant influence over regional sales and operational performance
- A hands‑on role with genuine ownership and accountability
- Regular exposure to senior leadership and cross‑functional teams
- A team culture built around 4WD, camping, adventure and great customer service
- Staff discounts across the KickAss range
- The opportunity to help shape the next stage of our retail growth

Sound like you?

If you’re an experienced retail leader who enjoys driving commercial results, developing people and getting stuck into the detail when needed, we’d love to hear from you.

This role is based primarily at our Dandenong store and requires regular travel across Victoria, South Australia and Perth.

You must have Australian working rights and a current driver’s licence to be considered for this role.

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📌 Retail Area General Manager - VIC, SA & WA (Melbourne)
🏢 KickAss Products
📍 Melbourne