AI Job Summary

- Experience in brand and trade marketing, ideally in footwear, fashion/lifestyle, sport retail goods, or multi-brand ”}
- Demonstrated hands-on delivery of campaigns, partnerships, events, retail, wholesale programmes, and market activity.
- Experience supporting brand strategy and seasonal plans; translating objectives into detailed activity plans.

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Role Type

Permanent • Full-time • Associate

Description

Who is the Compendium Group?

The Compendium Group is made up of a Distribution Company based in Australia and New Zealand, and an International Consultancy company (with an office in the UK) that works with International Brands that are innovative, ethical, and global leaders in their channels across the Outdoor, Surf, Sport, Active, Lifestyle and Boutique categories. We currently distribute brands such as Allbirds, Cotopaxi, Hydro Flask, melin, Nocs Provisions, OOFOS and Rumpl in Australia and New Zealand and manage the international business for OOFOS and Feetures.

We have a proven track record in building long-standing partnerships to act as the brand’s custodians outside of their home market. These partnerships are carefully selected based on having a transparent cause and a point of difference within their market sector. We offer an outstanding consumer-centric digital, retail and wholesale solution to position our partner brands at the heart of each distribution opportunity across Australasia.

The Group is seeking an experienced and hands-on Brand & Trade Marketing Senior Coordinator to support brand planning and execute brand strategy in market for our Active & Lifestyle portfolio in Australia. The role coordinates consumer and trade activity across campaigns, partnerships, events, PR, social, wholesale, and retail execution translating agreed brand and commercial priorities into organised high-quality delivery.

This Senior Coordinator will work closely with the Co-CEO, the Australia and New Zealand digital marketing function, Australian sales, retail, buying, operations, and global brand partners. Success depends on strong organisation, proactive communication, attention to detail, and dependable execution across consumer and trade touchpoints.

Key responsibilities

Australian portfolio strategy and seasonal planning

- Support the development of Australian brand strategy and annual and seasonal plans for the assigned Active & Lifestyle portfolio under the direction of the Co-CEO and in alignment with global brand partners.
- Translate agreed audience objectives, key stories, product priorities, budgets, channel roles, and measures of success into detailed Australian activity plans for each brand.
- Coordinate go-to-market execution for new brands, major launches and priority products, aligning timing, stock sales, digital, retail, wholesale and customer experience.
- Maintain a rolling twelve-month portfolio calendar, monitor delivery requirements and flag early when performance budget, stock or capacity may require priorities to change.
- Prepare clear briefs, timelines, checklists and planning processes that support consistent execution as the portfolio grows.

Brand building partnerships events and PR

- Execute locally relevant brand activity that grows awareness, credibility,



trial, advocacy and community connection in Australia.
- Coordinate approved brand partnerships, community initiatives, consumer events, launches, and PR activity from brief through delivery and reporting, including budgets, timelines, partner or agency requirements, delivery standards and evaluations for approval.
- Manage day to day partner communication, deliverables, product allocation, logistics and usage rights with the relevant specialist teams.
- Ensure activity protects long term brand positioning and creates useful content insight or commercial value.

Trade marketing

- Maintain and execute the Australian trade marketing calendar for the assigned portfolio translating brand priorities into retailer wholesale and in store activity.
- Partner with the Australian Sales team on account priorities launches product education sell through opportunities and customer specific plans.
- Develop and deliver retailer toolkits point of sale visual merchandising product training staff engagement promotions and local activations within approved brand standards.
- Deliver repeatable trade programmes and support tailored activity for priority accounts when agreed with Sales and the Co-CEO.
- Ensure trade activity is briefed early with clear objectives responsibilities assets stock requirements budgets timing and measures of success.
- Visit priority retail partners and market locations to understand execution, customer response, competitor activity and opportunities for improvement.
- Measure trade activity against distribution, sell through, retailer engagement visibility and agreed commercial outcomes, and use learnings to improve future plans.
- Support the management of the B2B site each season for the brand portfolio.
- Management of the showroom and samples each season.

Social ambassadors and user generated content

- Support the Australia and New Zealand Social Specialist to translate agreed Australian brand priorities into organic social content, community activity, ambassador outreach, and user generated content requirements.
- Work with the Australia and New Zealand social function on day-to-day content planning, community activity, outreach tracking and reporting for the assigned portfolio.
- Recommend ambassador and creator profiles for each Active & Lifestyle brand based on audience community relevance, brand fit and commercial priorities.
- Support high-priority outreach partnerships and content creation where senior brand knowledge or local relationships will strengthen the outcome.
- Ensure strong social ambassador and UGC assets are used effectively across paid media, ecommerce, CRM, PR, retail and trade channels with appropriate rights.

Integrated digital and customer planning

- Partner with the ANZ Digital Social and Customer Growth Manager to translate Australian portfolio priorities into paid ecommerce CRM social and content plans.




- Provide strong briefs covering the business objective audience proposition product timing assets Australian market context and success measures.
- Use consumer research customer feedback social listening campaign data sales margin stock and sell through performance to improve brand and trade decisions.
- Review results with functional owners and adjust messages content timing activity or recommended investment while respecting functional channel ownership.

Australian market execution

- Personally coordinate and deliver priority Australian execution across the Active and Lifestyle portfolio and agreed trade programme with support from functional teams.
- Maintain strong local relationships with retailers, sales teams, community partners, agencies, creators and event organisers.
- Ensure global assets and direction are adapted appropriately for Australian customers, retailers, seasons and commercial conditions.
- Run regular planning and status rhythms, documenting ownership, decisions risks and next actions.
- Travel within Australia when required to support priority launches, events, retailers, partners, brand meetings and market execution.

Budget performance and global brand communication

- Track approved Australian portfolio and trade marketing budgets with accurate forecasting, purchase order discipline, and visibility of committed and actual spend.
- Work to agreed objectives for campaigns partnerships events and trade programmes, and provide concise weekly, monthly and seasonal reporting on results, risks and next actions.
- Maintain the source of truth for Australian Active & Lifestyle calendars, budgets, activity status, trade programmes and performance.
- Prepare Australian market input for seasonal range sales and business planning and maintain timely day to day communication with global brand partners.
- Ensure approved plans and business specific systems documentation and reporting are maintained in company-controlled platforms.

Experience and Qualifications

- Relevant brand or trade marketing experience ideally within footwear, fashion/lifestyle, or sport retail consumer goods or multi-brand distribution.
- Demonstrated hands-on delivery of campaigns, partnerships, events, retail or wholesale programmes and market activity.
- Strong understanding of retailer needs in store, execution of sell-through product training and the relationship between brand and commercial outcomes.
- Experience supporting social ambassador creator and UGC activity with sound judgement on brand audience and market fit.
- Ability to work independently manage competing priorities and contribute positively within a matrix team.
- Commercial understanding and the ability to connect marketing activity with customer response traffic sales margin distribution and sell through.
- Strong project management, communication, presentation and stakeholder management skills.
- Comfort moving between planning, coordination, relationship management, administration and hands-on market execution.
- Sound judgement, financial discipline, attention to detail and a practical, solutions-focused approach.
- A relevant tertiary qualification is useful but not essential where equivalent experience is demonstrated.

📌 Brand & Trade Marketing Senior Coordinator – Active & Lifestyle (Currumbin)
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📍 Currumbin