- Turn sales, customer and marketing data into decisions that drive growth
- Shape pricing, promotions, planning and marketing investment
- Influence what Taco Bell Australia does next – and where we invest

Ready to Live Más?

Taco Bell Australia is looking for a Marketing Planning & Commercial Insights Manager to lead what the numbers are telling us, what we should do next and where we should invest.

Reporting to the Head of Marketing, you’ll own the commercial evidence behind our marketing decisions – bringing together sales performance, forecasting, pricing, consumer insights, campaign effectiveness and marketing investment to help us make sharper, faster and more commercially grounded decisions.

This is more than a reporting role. You’ll turn complex data into transparent recommendations that shape our marketing calendar, promotional strategy, investment decisions and future growth.

Working within a lean Australian team, you’ll partner closely with Finance, Operations, franchisees, agencies and the broader Yum! network – with real ownership, visibility and influence across the business.

A DAY IN THE LIFE

Turn performance into action

- Analyse sales, transactions, margin, product mix, channel and campaign performance to understand what’s driving growth – and where opportunities exist.
- Lead post-campaign reviews, translating performance into clear learnings and recommendations for future activity.
- Build a strong test-and-learn approach across campaigns, offers, product launches, media, delivery and local marketing.

Shape our plans & investment

- Lead marketing budget tracking, forecasting and performance reporting, giving the team a clear view of investment versus plan.
- Support annual planning, marketing calendar business cases and investment recommendations.
- Build campaign forecasts and targets across sales, transactions, margin, product mix and channel performance.
- Partner with Finance and franchisees to strengthen investment decisions,



budget governance and return on marketing investment.

Unlock commercial growth

- Lead analysis across pricing, margin, promotions, menu and category performance to identify opportunities for growth.
- Evaluate value offers, product innovation and promotional mechanics to understand what should be repeated, optimised, scaled or retired.
- Turn commercial analysis into recommendations across pricing, menu architecture, product mix and trade-up opportunities.

Know our customer & market

- Lead consumer insights including brand tracking, concept testing, customer sentiment and research projects.
- Bring together consumer, media, digital, delivery, sales and store-level data to tell a clear story about performance and opportunity.
- Identify markets and restaurants where local marketing can make a difference.
- Turn complex analysis into simple, action-oriented recommendations for leadership, franchisees, agencies and the broader Marketing team.

YOU’LL THRIVE HERE IF…

You’re commercially curious, naturally analytical and always looking beyond what happened to understand why it happened and what we should do about it.

You’ll have

- Strong experience across marketing planning, commercial analysis, insights, pricing, revenue management, finance, strategy or analytics.
- Excellent commercial acumen, with the ability to turn data and analysis into practical marketing and business recommendations.
- Experience analysing sales, margin, pricing, customer, category, media or channel performance.
- Strong analytical capability,



including advanced Excel skills and experience working with reporting or BI tools.
- The confidence to form a point of view, make recommendations and influence stakeholders across Marketing, Finance, Operations and agency partners.
- Strong project management skills and the ability to personally own analysis and reporting from problem definition through to recommendation.
- The ability to simplify complex information and tell a clear, compelling commercial story.

Experience within QSR, retail, FMCG, hospitality or another high-volume consumer business would be valuable, but we’re equally interested in the commercial thinking and perspective you can bring.

WHO IS TACO BELL?

Born in California in 1962, Taco Bell is the world’s largest Mexican-inspired QSR brand, with 8,200+ restaurants across 32+ countries and part of the global Yum! Brands family. We’re a brand built on bold ideas, individuality and challenging convention – and in Australia, we’re continuing to grow, innovate and create more ways for our fans to experience Taco Bell.

WHY YOU’LL LOVE IT HERE

- Flexible remote working within Australia, with some travel required.
- Company and performance-related bonus.
- Annual work-from-home allowance.
- Quarterly Recharge Days dedicated to supporting wellbeing.
- Flexible employee benefits across health, wellbeing and lifestyle expenses.
- Learning and development opportunities across Taco Bell and the broader Yum! Brands network.

JOIN US!

At Taco Bell, we Live Más. Bring your voice, your ideas and what makes you different. Take a seat at our table and help us build what’s next.

We look forward to hearing from you! Apply via the included link to be considered.

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion and belonging. We welcome applicants from all backgrounds and provide reasonable adjustments throughout the recruitment process.

📌 Marketing Planning & Commercial Insights Manager (Australia)
🏢 Taco Bell
📍 Australia