COMPANY OVERVIEW

Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province, China. Chery has been built upon the philosophy of independent innovation, developing a complete technology and product R&D; system, producing several award-winning car models.

Chery products are exported to more than 80 countries and regions in the world. Chery auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So far, more than 7 million units have been sold, making Chery the first Chinese automobile to achieve this sales milestone and ranks No. 1 in China for 15 years in a row.

With global R&D; centres in China, Silicon Valley, USA and Europe, the company has established 14 productions across China, and other markets. Chery currently has 16,721 employees, among whom 3,500 are R&D; staff.

The Chery Australia subsidiary was established three years ago, with offices in Sydney and are continuing to build a team of experts to drive innovation and disrupt the market.

BUSINESS UNIT OVERVIEW

FREELANDER is an all-new vehicle brand created through Chery Jaguar Land Rover (CJLR), the established 50:50 joint venture between Jaguar Land Rover (JLR) and Chery Automobile Co., Ltd. In June 2024, JLR and Chery signed a Letter of Intent to license the Freelander name — first introduced by Land Rover in 1997 — to CJLR, reviving it as an independent brand built for the next era of electrification.

Freelander operates as its own dedicated portfolio, separate from both Chery's existing line-up and JLR's luxury House of Brands. Vehicles are engineered and manufactured at CJLR's Changshu facility in China, combining Chery's electric vehicle architecture and manufacturing scale with design input from both Chery and JLR creative teams.

The brand's first model, the Freelander 8, was previewed as the Concept 97 in March 2026 and unveiled in production form in April 2026. It is a full-size SUV offered with plug-in hybrid (PHEV), battery-electric (BEV) and extended-range electric (EREV) powertrain options. Freelander launched initially into China's mainstream new-energy vehicle (NEV) market through a dedicated retail network, with confirmed plans for global expansion including testing and market entry in Australia.

For Chery Motor Australia, Freelander represents a new growth pillar: a distinct, purpose-built brand bringing next-generation electrified SUVs to the Australian market alongside Chery's existing range.

POSITION OVERVIEW

Freelander is establishing its aftersales function in the Australian market as part of the brand's launch and long-term growth strategy. The National Aftersales Manager is a newly created, senior leadership role responsible for building this function from the ground up and setting the standards that will define how the brand and its dealer network operate for years to come.

This is a dual-mandate role. Strategically, the successful candidate will shape the aftersales vision, structure and roadmap that positions Freelander for long-term commercial success, benchmarked against the standards of senior aftersales leadership roles elsewhere in the automotive sector. Operationally (particularly in the first 12 to 24 months as the brand is being established) the role is highly hands-on, requiring direct involvement in designing dealer operating standards, parts and service processes, warranty frameworks and training programs,



and working closely with dealer principals and service teams to embed consistent, high-quality ways of working across the network from day one.

The role reports into the senior leadership team at Freelander and will be instrumental in ensuring Freelander's dealer network delivers a customer experience, technical standard and operational discipline consistent with a credible, growing automotive brand.

REPORTS TO

Head of Brand

DIRECT REPORTS

N/A (However as the brand continues to grow throughout 2027 it is expected to add additional specialist staff members).

KEY WORKING RELATIONSHIPS

- FREELANDER leadership teams

- Chery and FREELANDER HQ team based in both Sydney and Wuhu

- Dealer partners and their teams

KEY RESPONSIBILTITIES

Strategy and brand positioning

- Develop and own the national aftersales strategy, aligning parts, service, warranty and customer experience with Freelander's broader brand and commercial objectives.
- Translate the brand's growth ambitions into an aftersales roadmap, including network capability, systems, staffing and investment priorities as the brand scales.
- Represent aftersales in senior leadership planning, providing input on product launch readiness, dealer network expansion and long-term brand positioning.

Establishing dealer standards and ways of working

- Design and implement Freelander's dealer aftersales operating standards from the ground up — service processes, workshop standards, customer handover, complaint handling and facility requirements.
- Define how dealers are expected to operate, including onboarding new dealer partners, setting minimum operating requirements, and building the playbooks, manuals and templates that codify these standards.
- Be visibly hands-on in the early stages of the brand's establishment, working directly with dealer principals and service managers to embed standards on the ground rather than solely setting policy from head office.

Parts, service and warranty operations

- Own national parts availability, pricing and supply chain performance in partnership with supply chain and logistics teams.
- Establish and govern the warranty policy, claims process and cost control framework.
- Set service pricing, menu servicing and labour rate frameworks that are competitive and consistent across the network.

Dealer network capability and training

- Design and roll out technical and customer-facing training programs for dealer service teams, including accreditation pathways.
- Build dealer performance management frameworks, including audits, mystery shops and compliance reviews, with clear consequences and support pathways for underperformance.
- Act as the escalation point for complex technical, warranty and customer issues raised by the dealer network.

Customer experience

- Own the end-to-end aftersales customer experience, including complaint resolution, service satisfaction and loyalty/retention programs.
- Monitor customer sentiment (CSI/NPS and similar measures) and translate insights into changes to standards,



training or dealer support.

Leadership and governance

- Build and lead the national aftersales team as the brand and network grow.
- Manage the aftersales budget, systems (DMS, warranty, parts) and supplier/vendor relationships.
- Report regularly to senior leadership on aftersales performance, risks and progress against the standards being established.

REQUIREMENTS

- Tertiary qualification in business, commerce, management or a related discipline.
- A recognised technical/trade qualification in automotive mechanical or motor technology (e.g. Certificate III/IV in Light Vehicle Mechanical Technology or equivalent) candidates with both a trade background and tertiary business education are strongly preferred.
- A current driver's licence.

EXPERIENCE

- Significant experience in a senior national or regional aftersales leadership role within the automotive sector (OEM, distributor or large dealer group), with a track record spanning both strategic planning and hands-on operational delivery.
- Demonstrated experience establishing or substantially reshaping dealer standards, service processes or warranty frameworks — experience with a new brand launch or market entry is highly regarded.
- Solid technical grounding in vehicle service, parts and warranty operations, ideally including time spent working directly in a dealership or workshop environment.
- Proven ability to lead and influence a dealer network, including dealer principals and service managers, without direct line authority over them.
- Experience managing aftersales budgets, supplier/vendor relationships and dealer management systems (DMS).
- A track record of building teams, processes and capability from an early stage, comfortable operating without extensive existing infrastructure.

WHAT DOES SUCCESS LOOK LIKE

First 6–12 months establishing the foundations

- Dealer aftersales operating standards, playbooks and templates are documented and rolled out across the network.
- Every dealer has a clear, agreed understanding of how they are expected to operate — service standards, warranty processes, parts ordering and customer handling.
- Core aftersales policies are in place: warranty, pricing, service menus and escalation pathways.
- Initial training and accreditation programs for dealer service teams are designed and underway.
- Strong, credible working relationships are established with dealer principals and service managers, built through direct, hands-on engagement rather than policy alone.

Ongoing sustaining and scaling the brand

- Consistent dealer compliance with Freelander's operating standards, measured through regular audits and performance reviews.
- Customer satisfaction and loyalty metrics (CSI/NPS and equivalent) track at or above sector benchmarks and improve over time.
- Warranty costs, parts availability and service KPIs are within target and improving year on year.
- The aftersales function scales smoothly as the dealer network and vehicle parc grow, without a decline in standards.
- Freelander's aftersales reputation becomes a genuine point of competitive differentiation, supporting the brand's broader growth and sales ambitions.
- The National Aftersales Manager is recognised internally and across the dealer network as having successfully balanced strategic direction with hands-on execution in building the function from the ground up.

📌 National Aftersales Manager (Melbourne)
🏢 Chery
📍 Melbourne