COMPANY OVERVIEW

Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province, China. Chery has been built upon the philosophy of independent innovation, developing a complete technology and product R&D; system, producing several award-winning car models.

Chery products are exported to more than 80 countries and regions in the world. Chery auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So far, more than 7 million units have been sold, making Chery the first Chinese automobile to achieve this sales milestone and ranks No. 1 in China for 15 years in a row.

With global R&D; centres in China, Silicon Valley, USA and Europe, the company has established 14 productions across China, and other markets. Chery currently has 16,721 employees, among whom 3,500 are R&D; staff.

The Chery Australia subsidiary was established three years ago, with offices in Sydney and are continuing to build a team of experts to drive innovation and disrupt the market.

BUSINESS UNIT OVERVIEW

FREELANDER is an all-new vehicle brand created through Chery Jaguar Land Rover (CJLR), the established 50:50 joint venture between Jaguar Land Rover (JLR) and Chery Automobile Co., Ltd. In June 2024, JLR and Chery signed a Letter of Intent to license the Freelander name — first introduced by Land Rover in 1997 — to CJLR, reviving it as an independent brand built for the next era of electrification.

Freelander operates as its own dedicated portfolio, separate from both Chery's existing line-up and JLR's luxury House of Brands. Vehicles are engineered and manufactured at CJLR's Changshu facility in China, combining Chery's electric vehicle architecture and manufacturing scale with design input from both Chery and JLR creative teams.

The brand's first model, the Freelander 8, was previewed as the Concept 97 in March 2026 and unveiled in production form in April 2026. It is a full-size SUV offered with plug-in hybrid (PHEV), battery-electric (BEV) and extended-range electric (EREV) powertrain options. Freelander launched initially into China's mainstream new-energy vehicle (NEV) market through a dedicated retail network, with confirmed plans for global expansion including testing and market entry in Australia.

For Chery Motor Australia, Freelander represents a new growth pillar: a distinct, purpose-built brand bringing next-generation electrified SUVs to the Australian market alongside Chery's existing range.





POSITION OVERVIEW The National Sales Manager is responsible for building and leading FREELANDER's retail sales performance across Australia from launch readiness through to ongoing volume and customer experience outcomes. Reporting to the Head of Brand, this role sits at the intersection of brand strategy and retail execution, ensuring that FREELANDER's market positioning is delivered consistently at the point of sale, and that commercial targets are met without compromising the brand's premium, new-energy identity.

REPORTS TO

Head of Brand

DIRECT REPORTS

N/A (However as the brand continues to grow throughout 2027 it is expected to add Sales area managers (DBMs) and Sales specialist staff.

KEY WORKING RELATIONSHIPS

- FREELANDER leadership teams

- Chery and FREELANDER HQ team based in both Sydney and Wuhu

- Dealer partners and their teams

KEY RESPONSIBILTITIES

National sales strategy and target delivery

- Develop and execute the national sales strategy and annual/quarterly plans for FREELANDER at launch and with future model launches.

- Own and deliver national volume, revenue and market share targets, with state-by-state and channel-level forecasting.

- Translate corporate and regional targets into achievable dealer-level plans and incentives.

Dealer network development and performance

- Lead recruitment, onboarding and ongoing performance management of the national FREELANDER Dealer network.

- Set and monitor dealer KPIs — conversion rates, stock turn, customer satisfaction and standards compliance.

- Run a regular dealer engagement cadence (dealer council, regional visits, business planning reviews) to build a strong, aligned network culture.

Launch execution and go-to-market.

- Lead national sales readiness for the FREELANDER brand and launch, including Dealer training, launch stock allocation and in-market offer execution.

- Coordinate closely with Head of Brand and marketing on sequencing retail activity against brand and marketing milestones.

Pricing, incentives and commercial programs

- Work with Finance and the Head of Brand to set retail pricing corridors, dealer margin structures and consumer incentive programs.





- Balance volume growth against FREELANDER's premium, new-energy positioning — avoiding a race to the bottom on price against rugged ICE/PHEV competitors.

Market and competitor intelligence

- Track competitor activity and positioning feeding retail and consumer insight back into brand and product planning.

- Monitor customer feedback on range, pricing, warranty and after-sales expectations, and represent the voice of the dealer network internally.

Cross-functional collaboration

- Partner with Marketing/Brand to ensure positioning, campaigns and launch messaging translate consistently into the retail experience.

- Work with Aftersales to ensure warranty, roadside assistance and service propositions — key purchase-confidence drivers for customers — are delivered as promised at Dealer level.

- Liaise with FREELANDER global and regional teams on product allocation, roadmap input and market feedback.

Reporting and team leadership

- Provide accurate, regular sales reporting, forecasting and pipeline visibility to the Head of Brand and executive leadership.

- Recruit and lead any State/Regional Sales Managers as the network and team scale.

- Maintain an awareness of the competitive environment and broader industry developments.

REQUIREMENTS

- 8 years' automotive sales leadership experience, including national or multi-state Dealer network management.

- A track record of launching new automotive brands or models into the Australian market is highly regarded.

- Experience with EV or new-energy vehicle sales is a strong advantage.

- Strong Dealer relationship management, negotiation and influencing skills.

- Commercial acumen across pricing, margin and incentive program design.

- Data-driven decision-maker, comfortable with sales forecasting, CRM and reporting tools.

- Excellent stakeholder management — able to work confidently across Brand, Product, Aftersales and global head office.

- Willingness and ability to travel extensively across Australia.

- An existing automotive industry network is highly regarded.

WHAT DOES SUCCESS LOOK LIKE

- A Dealer network that is fully recruited, trained and ready ahead of the FREELANDER launch.

- National sales targets met or exceeded without compromising FREELANDER's premium, new-energy brand positioning.

- Strong, collaborative relationships across the Dealer network, brand team and global partners.

- Explicit, reliable sales forecasting and reporting that supports confident business planning.

📌 National Sales Manager (Melbourne)
🏢 Chery
📍 Melbourne