S.F. Holding Co., Ltd. (Stock Code: 002352.SZ, 6936.HK) was founded in 1993 in Shunde, Guangdong, with its headquarters located in Shenzhen, China. After years of development, SF has grown into the largest integrated logistics service provider in China and Asia, and the fourth largest globally.

SF continues to expand and optimize its logistics ecosystem, offering a wide range of services including time-definite express, economy express, freight, cold chain and pharmaceutical logistics, intra-city instant delivery, international express, international freight forwarding, and supply chain solutions. With advanced technological capabilities, SF is building a digital supply chain ecosystem and is committed to becoming a “globally respected and leading intelligent logistics solutions provider.”

SF upholds its core values of “Customer Centered, Honesty Based, and Love Oriented,” and embraces a corporate spirit of Be professional & dedicated, Be self-critical, Be pioneering. The company is dedicated to continuously enhancing customer experience and service value.

About the Role

We are seeking a proactive Ocean Freight Sales Executive to grow our sea freight business through new customer acquisition and account development.

You will identify business opportunities, develop tailored freight solutions and build lasting customer relationships. Working closely with pricing and operations teams, you will help deliver competitive proposals and a smooth transition from sales to service delivery.

Key Responsibilities

- Develop new business opportunities for import and export ocean freight services,



including FCL and LCL.

- Build and maintain a sales pipeline through prospecting, networking, referrals and customer meetings.

- Understand customers’ shipping requirements and propose suitable freight and logistics solutions.

- Prepare quotations, proposals and tender submissions in collaboration with pricing and operations teams.

- Negotiate rates and commercial terms within company guidelines.

- Achieve agreed sales, revenue and gross profit targets.

- Manage and grow customer accounts, identifying opportunities for repeat business and additional services.

- Coordinate customer onboarding and communicate service requirements clearly to operational teams.

- Monitor market trends, competitor activity and customer feedback.

- Maintain accurate customer records, sales forecasts and activity reports.

About You

- Previous experience in freight forwarding sales or business development, preferably in ocean freight.

- Sound understanding of FCL and LCL services, international shipping processes and Incoterms.

- Demonstrated ability to win new business and develop customer relationships.

- Robust communication, negotiation and presentation skills.

- Commercial awareness and an understanding of pricing, margins and profitability.

- A proactive approach, with the ability to manage priorities and work towards sales targets.

- Ability to collaborate effectively with pricing, customer service and operations teams.

- Experience with Australia–Asia trade lanes and Mandarin language skills would be advantageous.

📌 Ocean Freight Sales Executive-Mandarin Speaking (Homebush)
🏢 SF International
📍 Homebush