MAYDAY Recruitment is excited to be partnering with Australia's largest funeral service provider to recruit a Regional Marketing & Community Engagement Manager. This is a newly created chance to shape local marketing strategy, strengthen community engagement, build digital brand presence and partner with operational leaders to drive growth across WA & SA.

Reporting to the State General Manager, you'll become the key link between local operations and the central marketing team, ensuring marketing activity is commercially focused, locally relevant and consistently executed across WA & SA.

This is an exciting opportunity for a commercially minded marketer who enjoys building relationships, working autonomously and making a genuine impact within a growing organisation.

About the role

As the Regional Marketing & Community Engagement Manager, you'll translate state growth priorities into practical local marketing initiatives that increase brand awareness, strengthen community relationships, enhance online presence and support commercial outcomes. Working closely with the State General Manager, site leaders and the central marketing team, you'll ensure local marketing activity is aligned, consistent and delivers measurable results across WA & SA.

You'll have the opportunity to build meaningful local partnerships, identify new marketing opportunities and strengthen how the organisation connects with families and communities both offline and online.

Key responsibilities include:

- Develop and implement regional marketing plans aligned with state growth objectives.
- Partner with operational leaders to identify local marketing opportunities, community needs and opportunities to strengthen brand presence.
- Build relationships with hospitals, aged care providers, community organisations and local stakeholders to increase awareness of funeral and pre-need services.
- Coordinate community engagement initiatives, local events and brand activations.
- Strengthen local brand presence across digital channels,



ensuring online activity is locally relevant and aligned with broader brand strategy.
- Support the development and coordination of organic content across social media and other digital channels to build awareness and engagement within local communities.
- Identify opportunities to improve local digital visibility through website content, social media and community-focused online activity.
- Coordinate local advertising across outdoor media, print, digital and social platforms.
- Brief and collaborate with the central marketing team to deliver high-quality marketing assets and campaigns.
- Work with the central marketing team to adapt broader digital campaigns and content for local WA & SA audiences.
- Ensure consistent execution of marketing initiatives across multiple brands and locations.
- Support local website content, collateral and social media activity.
- Manage regional marketing budgets and monitor campaign performance and ROI.
- Provide market insights and recommendations to support ongoing business growth.

About you

We're looking for someone who is commercially minded, relationship-focused and digitally savvy, and who thrives in a fast-paced, multi-site environment.

You'll bring

- Experience in regional, local area or multi-site marketing.
- Strong commercial acumen with experience managing marketing budgets and measuring campaign performance.
- Experience developing and executing local marketing plans across paid, owned and earned channels.
- Strong understanding of digital marketing, social media and organic content, with the ability to identify opportunities to strengthen local brand presence online.
- Experience creating,



coordinating or briefing digital content across social media, websites and other online channels.
- Exceptional stakeholder management skills with the confidence to influence senior leaders.
- Experience working across multiple brands, locations or franchise-style businesses.
- Strong project management and organisational skills with the ability to manage competing priorities.
- Experience within retail, healthcare, hospitality, franchise or other distributed service industries will be highly regarded.
- Basic Canva or Adobe skills to create or amend local marketing collateral.
- Knowledge of local media, community engagement and social media platforms.
- A strong understanding of Western Australia and South Australia communities would be highly regarded, particularly across areas such as Perth, Adelaide and surrounding regions, with the ability to identify local marketing and community engagement opportunities.

What's in it for you?

- Join Australia's largest funeral service provider in a brand-new role where you can make a genuine impact.
- Work closely with senior leadership and become a trusted marketing partner across WA & SA.
- Be part of a collaborative and supportive marketing team with strong Head Office backing.
- Opportunity to build local marketing initiatives from the ground up and influence future growth.
- Help shape local digital presence and organic content across a multi-brand organisation.
- Office-based role with occasional travel throughout WA & SA to support community engagement and local activations.
- Join a values-driven organisation committed to supporting families and communities when they need it most.

If you're looking for an opportunity where you can build something new, work alongside an experienced leadership team and genuinely influence local business growth and brand presence, we'd love to hear from you. Apply now or contact the MAYDAY Recruitment team for a confidential discussion.

📌 Regional Marketing & Community Engagement Manager (Malaga)
🏢 Mayday Recruitment Group
📍 Malaga