About the job

Caracole- Regional Vice President OF SALES & MARKETING – (based in Dubai)

Reports To: Vice President International Sales, Caracole

Expatriate

Location: Based in Territory, ideally based Australia. Extensive regional and international travel required

Travel: Estimated % of time traveling regionally/internationally — TBD

Compensation: Competitive base salary + % of sales growth

Luxury Furniture Industry Experience Required

Mission

Grow Caracole's sales and brand awareness across the sales territory in a substantial, sustained way, putting Caracole firmly on the map among the region's leading home furnishing brands.

Authority & Decision Rights

- P&L; ownership
- Marketing budget authority in line with the agreed business plan.
- Pricing and discount authority in consistent with WW pricing and discount strategy.
- Contract and distributor-agreement signing authority in agreement with HQ.
- Hiring and termination authority for the regional team within the agreed P&L.;
- Authority to design sales incentive and compensation plans for the regional team.

Key Responsibilities: Business & Revenue Growth
- Develop the business plan for the region.
- Own the performance of sales across the sales territory, maximizing sales, brand, and business development.
- Build and execute a market prioritization and sequencing plan across sub-regions throughout territory reflecting differences in retail structure, price positioning, and consumer behavior across these markets.
- Grow existing retail accounts and develop new ones throughout the territory.
- Develop new sales channels and prospects, including architects/designers, contract/hospitality, and e-commerce, in viable markets.
- Develop a region-specific e-commerce strategy across relevant platforms.
- Negotiate product placement and use sales analysis to drive high-volume performance.
- Establish quotas and sales goals for the sales team, accounts, and channels.
- Forecast long-range account sales and inventory needs; communicate regularly to corporate departments.
- Represent the company at trade shows and furniture markets in the USA, sales territory, and at other events that influence sales success.

Distributor & Partner Management
- Select, contract, and manage distributor, agent, and sales-rep relationships in each market within the territory.




- Establish distributor/agent selection criteria and performance standards.
- Evaluate distributor and partner performance regularly; renegotiate or exit underperforming relationships as needed.

Team Leadership

- Manage and develop the team of brand managers and sales agents.
- Hire, manage, and, when necessary, exit members of the regional team.
- Build a succession and development plan for key regional roles.
- Provide leadership and innovative solutions to overcome logistical and business challenges.
- Manage and conduct sales training so sales associates and the architect/designer community understand the features and benefits of Caracole products.

Marketing & Brand Building
- Develop the marketing plan for the region and for the most important clients.
- Monitor, support, and recommend advertising, marketing, and branding activities.
- Partner with the Marketing Department to plan advertising and communications that support company objectives for service, market participation, and growth.
- Advise the Executive Team on the brand's international image, display, collateral, marketing, and digital presence.
- Monitor the region for counterfeit or IP-infringing products and coordinate with Legal on brand and design protection.

Customer & Account Management
- Ensure accounts are serviced to Company standards and policies.
- Conduct Quarterly Business Reviews with the sales team and key accounts.
- Build and maintain strong business relationships with customers and external trade contacts.
- Ensure customer satisfaction; gather and relay feedback to corporate departments to drive continuous improvement.
- Resolve customer complaints and requests, including issues of quality, pricing, on-time delivery, product style, and market representation.
- Act as a trusted advisor, promoting goodwill and a positive Company image through forward-thinking sales and business practices.

Product & Cross-Functional Collaboration




- Ensure strong representation of Company core products in the region and in key clients' assortments.
- Analyze regional needs and trends and translate them into recommendations on product development, inventory, and marketing support to raise the business to a world-class level.

Corporate Coordination & Reporting
- Maintain effective working relationships and communication with Company personnel and management.
- Set sales goals with Corporate management in line with Company objectives and track progress.
- Keep Corporate informed of territory activity, competitive changes, and significant issues.
- Complete required reports and records accurately and on time.
- Schedule and manage overseas business trips within the territory.
- Attend meetings as required, in person or remotely.
- Bring creative, proactive solutions to improve the business, brand, and Company — within the territory and globally.

Success Metrics

- Year-over-year double-digit revenue growth.
- Gross margin / profitability in the region, alongside revenue growth.
- Substantial opening of new accounts in retail, contract, and e-commerce.
- Brand awareness growth in priority markets.
- Sales team growth, capability, and retention.
- Increasing customer satisfaction.

Key Qualifications & Education
- College degree or equivalent.

Required Knowledge

- Luxury Furniture Industry Experience

• Good knowledge of the sales territory.
- Understanding of high-end market, consumer behavior, and retail distribution (furniture & design preferred).
- Understanding of product positioning and competitive conditions.
- Knowledge of sales and marketing techniques and principles.

Experience

- 10+ years sales experience required.
- 5+ years managing a sales team preferred.
- 5+ years' experience living, traveling, and working across the Middle East and Africa.
- Travel to and visa recipient from USA and sales territory.

Abilities

- Excellent sales and communication skills.
- Well organized, with solid problem-solving abilities.
- Strong interpersonal and people management skills.
- Working knowledge of CRM, sales-analytics, and AI-enabled sales tools.
- Fluent in English; another regional language a plus.

Preferred Skills

- Experience with a luxury brand.
- CRM knowledge.

📌 Regional Vice President OF SALES & MARKETING –Australia
🏢 Caracole Home
📍 Australia