Lifecycle and CRM Specialist

Role purpose

The Lifecycle & CRM Specialist supports Future Golf's member lifecycle program, helping build and deliver the communications that drive engagement, retention and revenue. The role works across email, SMS, push, in-app, web and surveys, with Braze as the core platform.

Working with the Head of Member and the Lifecycle & Product Engagement Manager, you'll bring the lifecycle strategy to life across both campaign and BAU communications.

About us

Future Golf is revolutionising the golf experience through innovative technology, flexible membership products and a growing community of golfers.

We’re committed to delivering the best possible experience to our members, helping more people play more golf, and growing the game through a modern, digital-first membership.

With 50,000 members already, Future Golf is continuing to expand in Australia, while preparing for future growth into the US market.

Role responsibilities

1. Member Lifecycle and Product Engagement

- Support the build, delivery and optimisation of member journeys from onboarding to renewal, including engagement, upgrade and reactivation.

- Help deliver communications that drive feature adoption and product engagement.

- Channel Execution and Performance

- Build and send communications across email, SMS, push, in-app and web, with Braze as the core platform.

- Help maintain data accuracy, deliverability and compliance.

- Own CRM reporting,



tracking campaign and journey performance and sharing insights and recommendations with the team.

- Support testing so the team learns what works.

- Member Insight

- Run member surveys and research, and share insights that improve journeys and the member experience.

- Campaign, BAU and Revenue Communications

- Deliver campaign and BAU communications, including events and trips, with solid quality control.

- Support upgrade, renewal and reactivation campaigns, plus non-subscription revenue such as events and green fees.

- Prepare content in Figma and gather stakeholder feedback before build.

Skills and Experience

Essential

- 2+ years of hands-on Braze experience.

- Figma experience for content preparation and stakeholder feedback.

- CRM or lifecycle marketing experience across multiple channels.

- Experience running surveys or member research (e.g. Typeform, SurveyMonkey, Lyssna).

- Confident with segmentation, testing and performance reporting.

- Strong attention to detail, and an understanding of deliverability, consent and privacy requirements.

Desirable

- Braze certification

- Liquid, HTML/CSS or SQL skills

- Experience in a membership, subscription, loyalty or sport business

- An interest in golf

If you're a hands-on Braze marketer who wants to help grow a digital-first membership, we'd love to hear from you.

How to apply

Submit your resume and a cover letter. Tell us about a Braze Canvas you built, what it set out to do and the result. Applications close 20 October 2026.

📌 Lifecycle and CRM Specialist (Melbourne)
🏢 Future Golf
📍 Melbourne