Lead an iconic brand. Run an iconic business. Build a legacy on the Sunshine Coast.

Opportunities like this don't come around often.

Motorcycle Holdings Limited (ASX: MTO), Australia's largest motorcycle and accessories retail group, is seeking an exceptional leader to take the helm of Sunshine Coast Harley-Davidson in Kunda Park, QLD.

This is your chance to run the dealership as your own: shaping its culture, driving its performance and giving Sunshine Coast riders a first-class experience, all while enjoying the coastal lifestyle the region is known for.

About the role
You'll lead all aspects of dealership performance, driving sales, profitability, customer experience and team success across Sales, Service, Parts & Accessories and Finance & Insurance.
Key responsibilities include:

- Leading and developing high-performing teams
- Driving commercial performance, customer satisfaction and operational excellence
- Building a strong culture of accountability, engagement and continuous improvement
- Implementing growth initiatives, rides, events and promotional activities across the Sunshine Coast
- Maintaining strong relationships with Harley-Davidson, customers and the local riding community
- Managing dealership KPIs, financial performance, compliance and manufacturer standards
- Creating a dealership that Sunshine Coast riders love and employees are proud to be part of

About you




You're a proven business leader with a track record of delivering results through people. You'll bring:

- Leadership experience within a dealership, automotive, motorcycle or specialty retail environment
- Strong commercial acumen and the ability to drive profitable growth
- Experience leading multiple teams and managing business performance
- A history of improving customer satisfaction, team engagement and operational outcomes
- Outstanding communication, coaching and leadership skills
- Strong organisational skills and attention to detail
- A passion for delivering exceptional customer experiences
- An appreciation for the Harley-Davidson brand, lifestyle and community will be highly regarded

What's in it for you?
As Dealer Principal at Sunshine Coast Harley-Davidson, you'll enjoy:

- Attractive salary package with uncapped earning potential
- Five-day working week
- Generous staff discounts on motorcycles, parts and accessories
- Ongoing leadership development and career progression opportunities
- Genuine pathways into senior leadership and group management roles
- The chance to lead one of the world's most recognised motorcycle brands
- The Sunshine Coast lifestyle: beaches, hinterland roads and some of the best riding in Queensland

Our success is built on outstanding people, exceptional customer experiences and a passion for the motorcycle lifestyle.
Apply now and lead the next chapter of Harley-Davidson success on the Sunshine Coast

📌 Dealer Principal | Harley-Davidson (Kunda Park)
🏢 Sunshine Coast Harley Davidson
📍 Kunda Park