We are looking for a highly commercial Digital Growth & Lead Conversion Manager to take ownership of both our paid digital marketing campaigns and the lead-conversion operation behind them.
We operate a multi-location Melbourne dental group and run significant implant and crown advertising campaigns across Google and Meta.
We already work with an experienced digital marketing agency and have staff responsible for handling incoming enquiries.
We now want one person internally who owns the entire process.
From the moment advertising dollars are spent through to the point a patient books, attends and proceeds with treatment, you will be responsible for understanding the numbers and improving performance.
Paid Media Management
You will be hands-on with our Google Ads and Meta Ads accounts.
Responsibilities include:
Manage and optimise Google Ads campaigns
Manage and optimise Meta/Facebook and Instagram campaigns
Manage campaign budgets and allocation of advertising spend
Create and test recent campaigns
Keyword research and search-term optimisation
Audience and targeting optimisation
Monitor CPC, CTR, CPL and conversion performance
Develop retargeting strategies
Test advertising offers and messaging
Work with our creative team and agency on new advertising concepts
Coordinate A/B testing of landing pages and offers
Ensure accurate conversion tracking and attribution
Identify underperforming campaigns quickly and take action
Agency Management
We currently work with a hands-on digital marketing agency.
You will work closely with them rather than replacing them.
Your role will include:
Challenge campaign strategy where appropriate
Work collaboratively on campaign improvements
Review lead quality
Ensure campaigns align with actual patient conversion data
Make sure decisions are based on commercial outcomes rather than marketing metrics alone
You must be capable of independently understanding and managing the advertising accounts rather than relying entirely on the agency.
Lead Conversion Management
Advertising is only half the role.
You will also manage the team responsible for handling incoming leads.
Responsibilities include:
Manage weekday lead-handling staff
Monitor speed to lead
Monitor missed calls and uncontacted leads
Review call quality
Improve scripts and objection handling
Ensure consistent follow-up
Manage CRM processes




Ensure every lead has a clear status and next action
Identify where leads are being lost
Own the Entire Funnel
You will track performance from:
Advertising spend
Lead generated
Lead contacted
Consultation booked
Consultation attended
Treatment accepted
Treatment commenced
Revenue generated
The objective is not simply to generate cheaper leads.
The objective is to generate profitable patients.
Key Metrics
You will be responsible for metrics including:
Advertising spend
Cost per booked consultation
Lead-to-booking conversion
Speed to lead
Contact rate
Treatment acceptance rate
Cost per acquired patient
Return on advertising spend
Marketing-attributed revenue
What We're Looking For
You should have strong hands‐on experience managing:
Google Ads
Meta Ads Manager
Google Analytics
Conversion tracking
CRM systems
Marketing attribution
Landing pages
You should understand:
Search campaigns
Performance Max
Remarketing
Meta lead‐generation campaigns
Audience testing
Creative testing
Negative keywords
Bid strategies
Conversion APIs
Tracking and attribution
Commercial Skills
Technical marketing knowledge alone is not enough.
We want someone who can look at a campaign producing 200 leads and determine why those leads ultimately resulted in only a certain number of treatments.
You must be comfortable identifying whether the problem is:
The advertising
The offer
The landing page
Response time
Follow‐up
Patient attendance
Treatment conversion
And then take responsibility for fixing it.
Management
You will manage and coordinate:
Internal lead‐management staff
Digital marketing agency
Creative resources
Clinic teams where required
You will report directly to business ownership.
Ideal Background
Experience in one or more of the following would be highly regarded:
Performance marketing
Digital marketing
Dental or healthcare marketing
Cosmetic medicine
Automotive
Property
Finance




Other high‐value lead‐driven businesses
Dental experience is not essential.
Remuneration
$110,000–$130,000 + super
, depending on experience.
A meaningful performance bonus will be available based on agreed commercial KPIs.
For an exceptional candidate with significant paid‐media experience and the ability to take complete ownership of the growth function, remuneration can be negotiated.
Key responsibilities
Take ownership of the lead‐conversion process across all implant and crown campaigns
Manage and monitor the team handling inbound leads and calls, including the dedicated weekend lead‐management staff member
Ensure leads are contacted quickly and followed up consistently, with no leads sitting unattended or falling through the cracks
Monitor staff performance, call handling and follow‐up quality
Review CRM activity and pipeline discipline, tracking lead progression from enquiry through to treatment commencement
Liaise closely with the digital marketing agency, reviewing campaign performance, lead quality and conversion data
Identify performance bottlenecks across lead quality, response time, call handling, follow‐up, offer, clinic availability, and patient objections
Hold internal staff and external providers accountable for agreed KPIs
Develop and improve scripts, follow‐up processes and CRM workflows, including reviewing recorded calls where appropriate
Produce weekly performance reports for ownership and recommend changes to improve booking rates, attendance and treatment conversion
About you
Experience in sales management, lead management, business development, call‐centre or contact‐centre management, sales operations, CRM management, high‐ticket consumer sales, or lead‐driven industries such as healthcare, dental, cosmetic medicine, property or automotive
Strong people‐management ability and comfortable managing staff and holding people accountable
Excellent follow‐up and organisational skills
Strong commercial judgement
Confident working with external agencies
Strong understanding of sales funnels and conversion rates
Ability to interpret marketing and CRM data
Comfortable reviewing call performance
Ability to identify bottlenecks and implement improvements
Experience with CRM systems such as HubSpot, Salesforce, GoHighLevel or similar
#J-*****-Ljbffr

📌 Digital Growth & Lead Conversion Manager (Melbourne)
🏢 Worldwide Dental Solutions
📍 Melbourne