EMBR Group is a Melbourne-based performance marketing and lead generation company specialising in high-volume customer acquisition.
For more than a decade, we've built, scaled and optimised digital acquisition campaigns across some of Australia's most competitive consumer markets, including:
Property investment
Home loans and finance
Car finance
Insurance
Financial services
Consumer comparison and enquiry campaigns
We work with businesses ranging from ambitious SMEs through to major Australian brands.
Our business is built around one thing:
Generating qualified customer enquiries at scale.
We combine paid media, technology, data, landing pages, creative and relentless optimisation to make that happen.
And we're looking for an experienced performance marketer to help us take it further.
THE ROLE
This isn't a role where you'll spend your week preparing marketing calendars, posting organic social content or discussing brand awareness.
You'll be buying media.
You'll be responsible for deploying significant advertising budgets with clear commercial objectives around:
CPL. Volume. Lead quality. Conversion. Scale.
You'll predominantly work across platforms including:
Meta Ads
Google Ads
YouTube
TikTok
Native advertising and emerging acquisition channels
You'll inherit proven campaigns, established infrastructure and meaningful advertising budgets — while also being given the freedom to test new ideas, campaigns, funnels, creative and channels.
Some campaigns may need 50 leads a day. Others may need 500.
Your job is to work out how to get there profitably.
WHAT YOU'LL ACTUALLY BE DOING
You'll be responsible for the performance of a portfolio of paid acquisition campaigns, including:
Building, managing and scaling paid media campaigns
Managing substantial daily and monthly advertising budgets
Working toward defined Cost Per Lead and acquisition targets
Analysing campaign performance and identifying opportunities to scale
Developing new audiences, offers, hooks and campaign angles
Briefing designers and creative resources
Reporting to senior management and building out meaningful and actionable reports
Writing and developing advertising concepts and call-outs




Developing UGC briefs and scripts
Coordinating with creators, designers, developers and external partners
Testing landing pages, funnels and conversion journeys
Identifying creative fatigue before performance declines
Launching structured creative and audience testing
Tracking performance across the entire acquisition funnel
Finding new channels and opportunities for profitable customer acquisition
You won't be expected to personally design every ad, edit every video or build every landing page.
You'll have resources around you.
Your job is to know what needs to be created, tested, changed or scaled — and drive it forward.
WHO WE'RE LOOKING FOR
We're looking for someone who has already done this at meaningful scale.
You should have demonstrated experience managing paid advertising campaigns where
commercial performance mattered
.
Ideally advanced Meta and Google Ad knowledge.
Ideally, you've managed campaigns with substantial monthly spend and understand what happens when budgets move from $500/day to $10,000/day — and beyond.
You understand that an ad generating cheap clicks isn't necessarily a good ad.
You think about:
CPL → Lead Quality → Conversion → Revenue → Scale
rather than vanity metrics.
You'll probably be someone who:
Has strong hands-on Meta Ads experience
Has experience with Google Ads and/or YouTube
Understands direct-response advertising
Understands lead generation funnels
Is highly analytical but also understands creative
Can recognise a strong hook almost immediately
Loves testing
Is commercially minded
Makes decisions based on data
Moves quickly
Takes ownership of results
Gets frustrated when campaigns aren't performing — and immediately wants to know why
Experience in finance, property,



insurance or other high-value lead generation categories would be highly regarded, but isn't essential.
THIS ROLE IS PROBABLY NOT FOR YOU IF...
Your background is predominantly:
SEO
Organic social media
Content marketing
Brand marketing
Communications
Generalist marketing
Those are valuable disciplines — they're just not what We're hiring for.
We specifically want someone with demonstrated paid acquisition experience.
WHY EMBR?
Serious budgets
You'll have meaningful advertising budgets to work with. When something works,
we want to scale it.
High testing velocity
New ads.
Recent hooks.
New landing pages.
New funnels.
New audiences.
New channels.
We want someone who enjoys experimentation rather than maintaining the same campaigns indefinitely.
Resources around you
You'll have access to designers, developers, UGC creators, copy resources, technology and external specialists to help execute your ideas.
Direct access to decision makers
We're a small, entrepreneurial team.
There aren't six layers of management between identifying an opportunity and actually testing it.
If you've got a valuable idea, we can move on it today.
Performance matters more than politics
We're interested in what works.
Great ideas can come from anywhere and we're happy to challenge assumptions, kill campaigns that aren't working and aggressively scale the ones that are.
ABOUT EMBR
EMBR Group has been operating for more than 12 years and has generated customer enquiries at significant scale across Australia.
We've spent millions of dollars across digital advertising platforms and built proprietary campaigns, brands, funnels, technology and datasets around customer acquisition.
We operate differently from a traditional marketing agency.
Performance marketing is the core of our business — not a department within it.
If you're an experienced media buyer who loves direct response, lead generation, experimentation and scaling campaigns, we'd love to hear from you.
Note: this description has been refined to remove application instructions and ensure clear, structured formatting.
#J-*****-Ljbffr

📌 Advertising Media Buyer - Ppc (Melbourne)
🏢 EMBR Group
📍 Melbourne