Company DescriptionAt Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food.
We're Australia's only rapid-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food.
We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.Job Description
Own GYG's paid social strategy across Meta, TikTok, Google and beyond for a 12-month period to cover maternity leave.Reporting to the Senior Marketing Manager, Media Planning, the Social & Digital Media Planning Manager takes ownership of GYG's paid social output across all platforms.
Working closely with our Social Media Content Manager (who owns the organic content calendar), you'll be the expert driving paid amplification, audience strategy and platform performance — in-house, with direct relationships with Meta, TikTok and Google.
This is a hands-on role for someone who knows how to buy, optimise and report at a sophisticated level, and who can move fast in a brand that never stands still.What You'll DoOwn GYG's paid social strategy and implementation across Meta, TikTok, LinkedIn and beyond — for Australia and relevant international marketsDevelop paid social KPIs and measurement frameworks aligned to business outcomes, with monthly reporting to the Leadership TeamBuild and manage the paid media plan for product launches, national promotions, LTOs and value campaigns across a relentless QSR calendarManage always-on paid social spend; proactively drive audience strategies, creative testing,



optimisations and conversion improvementsCollaborate closely with the Social Media Content Manager — who owns the organic content calendar — on all paid amplification of content going to marketSupport Local Area Marketing and restaurants with social activation at a local and regional level, including new restaurant openingsLead GYG's direct relationships with Meta, TikTok and other social media platformsOwn Google and other in-house digital media channels — strategy, implementation and performance reportingManage the social media budget with accurate planning, tracking and reporting; handle incremental spend from franchisees and ensure all invoicing is in orderMonitor emerging trends, cultural moments and platform innovations; identify reactive and real-time marketing opportunitiesConduct social listening, competitor benchmarking and sentiment analysis to inform strategyEnsure all content adheres to brand standards and platform guidelines; oversee governance and crisis escalation processesWhat You'll BringApprox.
4–5+ years' experience in a paid social or social media planning role, ideally brand-side or with significant in-house exposureDeep hands-on expertise in Meta Ads Manager and TikTok — you've managed meaningful budgets directlyA track record of driving measurable results through paid social — awareness, engagement and conversionStrong understanding of how paid and organic social work together; experience collaborating with content teams in a shared-ownership modelDirect platform relationships or a working knowledge of how Meta, TikTok and Google products functionHigh-level written communication skills — you can write sharp digital copy when needed, not just brief itStrong analytical capability — comfortable reading data, building reports and turning insights into recommendations for leadershipInterested?
Apply now to start the conversation.

📌 Social & Digital Media Planning Manager (12 Month Maternity Leave Contract) (Sydney)
🏢 Guzman Y Gomez
📍 Sydney