Our Story
PropertyMe is Australia's leading cloud-based property management platform, trusted by thousands of real estate agencies to manage their rental portfolios at scale.
We are looking for a data-driven Acquisition Marketing Manager to own and accelerate our customer growth engine — building the pipeline of property management agencies who choose PropertyMe to run their business.It is 12 - month contract role.
Responsibilities
Demand Generation
Plan and execute multi-channel acquisition campaigns across paid search, paid social, content, email, and partnerships to drive qualified leads and trials.
Own the full-funnel marketing plan from awareness through to first paid conversion, collaborating closely with Sales on lead handoff and pipeline quality.
Manage andoptimisesignificant paid media budgets across Google Ads, Meta, and LinkedIn, with a focus on CAC efficiency and pipeline ROI.
Growth &Optimisation;
Build andmaintaina rigorous experimentationprogramme— running A/B and multivariate tests across landing pages, ad creative, and messaging to continuously improve conversion rates.
Develop deep insight into the property management buyer journey,identifyingfriction points and opportunities to accelerate time-to-conversion.
Track and report on core acquisition metrics (CPL, CPA, MQL-to-SQL rate, pipeline contribution) and surface actionable insights to leadership.
Segmentation & Positioning
Define and refine ideal customer profiles (ICPs) across agency size, portfolio type, and geography to sharpen targeting and messaging.




Partner with Product Marketing to translatePropertyMe'sproduct value into compelling acquisition messaging tailored to key segments.
Identifyand develop new acquisition channels and partnership opportunities, including industry associations,PropTechecosystem partners, and events.
Marketing Infrastructure
Own and evolve theacquisitiontech stack including Salesforce (or equivalent CRM/MAP), attribution tooling, and analytics platforms.
Ensureaccuratelead tracking and attribution across all channels to enable confident budget allocation decisions.
What you bring
5+ years in B2B acquisition or growth marketing, ideally in SaaS or PropTech
Proven track record managing six-figure paid media budgets with measurable ROI
Strong analytical skills fluent in GA4, Salesforce, and spreadsheet modelling
Hands-on experience with SEO, CRO, and growth experimentation frameworks
Comfortable working cross-functionally with Sales, Product, and Customer Success
Excellent written communication and ability to craft compelling go-to-market copy
Experience marketing to real estate professionals or property managers is a strong plus
Self-starter mindset you own outcomes, not just activities
The perks and perks
• Job security working for one of Australia's leading PropTech companies
• 3 days WFH (Hybrid work)
• Free onsite snacks, breakfast, and lunch
• Beautiful office in Sydney CBD with great views of Darling Harbour
• Regular milestone parties and events

📌 Acquisition Marketing Manager (Sydney)
🏢 Property Me
📍 Sydney