Job Description
Central London (Hybrid: 3 days in-office)
Experience
1–3 years (Mid-level focus)
Role Overview
We are looking for a Digital Analytics Specialist to join a premier multi-brand retail group.
This is a high-impact role focused on owning the end-to-end digital tracking infrastructure across a diverse portfolio of web and mobile app properties.
You will ensure that data collection is accurate, scalable, and fully privacy-compliant, directly empowering data-driven decisions for household-name brands.
Core Responsibilities
Tracking Infrastructure:Own the setup and optimization ofGoogle Tag Manager (GTM)across web and mobile app platforms.
Cross-Functional Collaboration:Partner with Developers, UX, Product, and Marketing teams to translate business questions into robust technical tagging requirements.
Mobile App Excellence:Drive mobile analytics usingFirebaseandGA4,



ensuring consistent tracking across the entire customer journey.
Data Integrity:Conduct regular audits, QA testing, and debugging to ensure high data quality and GDPR compliance.
Governance:Maintain technical documentation and data layer specifications to standardize practices across multiple business units.
Experience Required
Hands-on Technical Skills:Proven experience implementingGTMandGA4.
Familiarity withFirebaseandBigQueryis highly preferred.
Stakeholder Management:You must be able to communicate complex technical concepts to non-technical audiences clearly and confidently.
Detail Orientation:A "leave no stone unturned" approach to debugging and data auditing.
Adaptability:Comfortable working in a fast-paced, multi-brand setting with shifting priorities.
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📌 Digital Analytics Specialist: Gtm/Ga4 & Firebase (Hybrid) (Victoria)
🏢 Salt
📍 Victoria