Select how often (in days) to receive an alert:Location: SYDNEY, NSW, AU, ****Employment Type: Permanent Full TimeTransform how members engage with their super and retirement journeyDrive member growth through personalisation and innovationPermanent full-time position, based in SydneyThe opportunity to join our teamWe're looking for a strategic and data-driven marketing leader to help shape the future of member engagement across our Master Trust business.
In this high-impact role, you'll define and lead our member growth and lifecycle strategy, creating personalised experiences that support members through every stage of their super and retirement journey.
Leveraging customer insights, data, martech and automation, you'll drive meaningful engagement, improve retention and deliver measurable business outcomes.
Working closely with Digital, Data, Product, Advice and Marketing teams, you'll play a key role in transforming how we connect with members and help more Australians achieve better retirement outcomes.Key Responsibilities:Define and lead the member lifecycle strategy, roadmap and audience frameworkOwn lifecycle governance, prioritisation and investment decisions across the member portfolioDevelop audience strategies, personalisation frameworks and next-best-action approachesDesign lifecycle journeys across onboarding, growth, retention and retirement transitionsPartner with Data teams to enhance segmentation, targeting and measurable business outcomesCollaborate with Digital, Automation and MarTech teams to deliver personalised member experiencesLead and develop specialist managers,



building capability across lifecycle marketing and optimisationBuild robust partnerships across Product, Advice, Digital, Data, Risk and Compliance teamsEstablish scalable frameworks for journey design, content, experimentation and continuous improvementDevelop business cases and communicate performance insights to senior stakeholdersWhat you will bring:Extensive experience in lifecycle, CRM, growth or customer strategy within financial servicesStrong understanding of member, customer and lifecycle marketing in data-rich environmentsExperience developing multi-year roadmaps and omni-channel journeysExpertise in segmentation, personalisation, journey orchestration and experimentationStrong knowledge of marketing automation, customer data and martech platformsCommercial acumen with the ability to link marketing activity to growth and retention outcomesExperience using data and insights to drive strategy and optimisationStrong leadership skills with experience developing high-performing teamsAbility to balance strategic thinking and execution in a regulated environmentStrong stakeholder management skills with the ability to influence across the businessA proactive, customer-focused mindset with a passion for innovation and continuous improvementApplicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.Please note that applications from agencies will not be considered at this time.We acknowledge and celebrate the richness that individual differences bring to our team.
If you need assistance or an adjustment during the application process, please reach out and let us know.
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📌 Senior Marketing Strategy & Growth Lead - Member Growth & Lifecycle Strategy (Sydney)
🏢 IOOF Holdings
📍 Sydney