Digital Marketing & Communications Coordinator
Just Better Care is Australia's largest franchised provider of in-home aged care and disability support. We support older Australians and people with disability to live independently and with dignity, choice and confidence. Our national brand is powered by locally owned franchises delivering care across communities nationwide.
We are looking for a Digital Marketing & Communications Coordinator to join our growing national Marketing team. This role is ideal for an early to mid-career digital marketer with a strong interest in SEO, content creation and internal communications.
You will play a key role in protecting and growing Just Better Care's national SEO performance, while working closely with franchisees to develop localised, search-optimised content that supports business growth. You will also manage a twice-weekly internal newsletter for the franchise network.
Key Responsibilities
Create, optimise and maintain website content to improve organic search performance
Develop local SEO content in collaboration with franchise owners
Consistently implement best practice SEO structure
Use SEO tools such as Ahrefs and Screaming Frog to identify gaps, opportunities, keyword trends and structural enhancements
Monitor SEO performance and ensure content remains current and utilises all available enhancements




Maintain accurate directory listings across Google Maps and industry directories
Produce and distribute a twice-weekly franchise eDM
Source content from internal stakeholders and coordinate approvals
Ensure all communications align with brand guidelines and tone of voice
Support broader digital marketing and communications initiatives
Skills & Experience
Experience creating digital content with a working knowledge of SEO fundamentals
Robust written communication and editing skills
Ability to manage multiple priorities and deadlines
Experience working with internal stakeholders and external partnersExperience using a CMS (Kentico or similar is desirable)
Experience with Mailchimp or another email marketing platform
Familiarity with Ahrefs, Screaming Frog, Google Analytics or similar tools
Understanding of website performance and digital metrics
Australian work rights required for this position
What we offer
Hybrid working flexibility after probation
Supportive, team-oriented team environment
Exposure to national brand marketing and local execution
Purpose-driven organisation making a genuine impact
If you're passionate about digital marketing and you're experienced with SEO and content writing, we'd love to hear from you.
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📌 Digital Marketing & Communications Coordinator (Sydney)
🏢 Just Better Care
📍 Sydney