Job Description
At Software Co, we are not building isolated apps; we are architectingindustry-defining, AI-native platformsacross healthcare, construction, finance, and beyond.
Each product we take to market has the ambition to become a category leader.
And we are looking for a rare kind of operator to make that happen.
We are seeking aGo-To-Market & Growth Leader -someone who doesn't just "run campaigns," butengineers growth systemsand drives platforms from zero to scale with precision, speed, and creativity.
The Role
You will take ownership of theentire go-to-market enginefor multiple platforms—planning, executing, and continuously optimising high-velocity growth strategies.
This is not a traditional marketing role.
This is abuilder's role.
You will work alongside founders, product teams, and AI engineers to:
Turn products intomarket leaders
Turn bold ideas intomeasurable outcomes
What You Will Own
Design and executeend-to-end GTM strategiesfor new and existing platforms
Define ICPs, positioning, pricing strategy, and channel mix
Launch products withspeed, clarity, and impact
2. High-Velocity Growth Campaigns
Build and scaleperformance marketing enginesacross:
Google Ads (Search, Display, YouTube)
Meta (Facebook, Instagram)
Emerging and experimental channels
Drive bothpaid and organic growth loops
3. Blitzscaling & Demand Generation
Execute aggressive scaling strategies with robust unit economics
Continuously test, iterate, and optimise campaigns
Build systems that convert attention intosustained demand
4. Growth Infrastructure & Analytics
Own the growth stack (tracking, attribution, funnel analytics)
Define KPIs across CAC, LTV, conversion rates, retention
Lead high-performing creative strategy across ads and content
Develop messaging that cuts through noise and drives action




Collaborate with design and content teams to produceworld-class assets
Work with an internal execution team (designers, media buyers, content creators)
Bring structure, speed, and accountability to execution
Scale teams as needed to match growth ambitions
Who You Are
You are not a conventional marketer.
You are anoperator, strategist, and builder.
Proven track record ofscaling products or companies through digital growth
Deep expertise inGoogle and Meta ecosystems(paid + organic)
Experience managingsignificant ad budgets with strong ROI discipline
Strong understanding offunnels, conversion psychology, and growth loops
Data-driven, yet creatively aggressive
Comfortable operating inhigh-speed, high-ownership environments
Obsessed with outcomes—not activity
What Makes This Role Different
Autonomy at Scale
You will be trusted to own growth.
No micromanagement.
No bureaucracy.
Real Budgets, Real Impact
You will have the resources and team required to execute at a high level.
Multiple Platforms, Multiple Shots at Success
Work across a portfolio of products—each with the potential to scale significantly.
Freedom to Execute Bold Ideas
If it works, we scale it.
If it doesn't, we learn fast and move forward.
Direct Access to Leadership
Work closely with founders and decision-makers.
The Opportunity
This role is designed for someone who wants more than just a job.
It is for someone who wants to:
Build and scalecategory-defining platforms
Operate at the intersection ofAI, software, and growth
Create measurable impact across multiple ventures
Be part of a team aiming to buildworld-class technology businesses
If This Sounds Like You
We are looking for individuals who think:
"Give me the product, the budget, and the team—and I'll find a way to scale it."
If that resonates, we want to hear from you.
#J-*****-Ljbffr

📌 Head Of Go-To-Market & Growth Marketing (New South Wales)
🏢 Software
📍 New South Wales