Operari is a start up travel and related accessories brand focusing on premium quality products for the fashion conscious aspirational traveller.
We design travel companions inspired by the traces we leave — and the marks places leave on us in return.
We balance refined design with real-world function, creating luggage and accessories for those who value craftsmanship, durability and restraint.Key responsibilitiesManage organic social channels across Instagram, TikTok, Facebook and emerging platformsSchedule and publish organic social contentManage the day to day operations of our Shopify websiteBuild and update social assets from templatesIdentify core audience and target advertising to the correct channelsCreate digital assets from briefs including paid media creative, web banners, landing pages and product imageryProvide copywriting support across social, web and editorial contentCommunity management, including responding to comments and direct messagesSupport community engagement initiatives and coordinate creator and UGC partnershipsReport monthly on KPIs and optimise performance based on data insightsAbout youExperience managing social media for an e-commerce retail brand, with experience in travel, fashion or lifestyle products a bonusAbility to manage EDM marketing through KlaviyoExperience in Claude integrationSocial media enthusiast who lives and breathes content,



formats and trendsStrong visual eye and understanding of how to create content that feels considered, engaging and true to a brandConfident createing content for social, including lo-fi videos, behind-the-scenes moments, Reels and trend-led contentSolid copywriting skills and ability to adapt tone across social, web and editorial contentHighly organised and able to manage daily content schedules, deadlines and multiple projectsSelf-starter who enjoys taking ownership of a channel from scheduling through to publishingPositive people person with great energy and confidence building relationships with creators, collaborators and the wider teamBenefitsHybrid role - initially 3 days 20 hours per week with flexible hours (2 days work from home, 1 day in office Carlton Nth)Versatile working environmentFriendly, collaborative and supportive team environmentTake ownership of the day-to-day management of our online store and contribute directly to retail growthAbout usBeginning in Melbourne, Operari designs travel companions inspired by the traces we leave — and the marks places leave on us in return.
We balance refined design with real-world function, creating luggage and accessories for those who value craftsmanship, durability and restraint: people whose world is shaped by where they've been, and who, in turn, shape the places they live.
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📌 Social Media / E Commerce Content Co Ordinator (Melbourne)
🏢 Operari
📍 Melbourne