Job Description
Location: Geelong, VIC
We're looking for a Social Media & Content Specialist to join a well-established Australian footwear brand with a growing global audience.
This is a hands-on role for someone who gets social, knows good content when they see it and isn't afraid to get involved and make things happen.
You'll be responsible for bringing the brand to life across social, from shaping the content calendar and spotting the next opportunity, to getting behind the camera and creating the content yourself.
You'll work closely with the marketing teams in Australia and London, as well as creators, agencies and external partners.
What you'll be doing
Social & Content Own the global social channels and content calendar, keeping everything relevant, engaging and on-brand
Content Creation Come up with ideas, film, edit and publish short-form content.
You'll be involved from the initial concept right through to seeing it live.
Paid + Organic Work closely with the performance media agency to make sure paid and organic social work together to build awareness, drive traffic and support online sales.
Influencer + UGC Manage influencer, UGC and product seeding activity, working closely with the Europe Communications Manager.
PR + Brand Help bring the PR strategy to life across ANZ,



from events and activations to finding the right media and cultural moments for the brand.
Performance Keep an eye on the numbers, understand what's working and use those insights to make the content and strategy better.
What we're looking for
You'll have experience managing social channels and creating content, ideally with exposure to influencer, UGC or PR partnerships.
More importantly, you'll be someone who:
Actually loves social media and knows what's happening online
Has a strong creative eye and knows what makes good content
Can confidently film, edit and produce short-form content
Understands the relationship between social, paid media, PR and commercial results
Has a natural feel for trends — and knows which ones are actually worth jumping on
Is comfortable building relationships with creators, agencies and internal teams
Can take an idea from "what if we..." to actually making it happen
Is happy to get stuck in and do things yourself
Is organised, proactive and comfortable juggling multiple projects
Enjoys working as part of a busy, team-oriented team
The opportunity
This is a chance to take ownership of a global social presence within an established Australian brand, while working across a mix of content, social, influencer, PR and brand activity.

📌 Social Media Manager | Premium Accessories Brand | Up To $130K Plus Super! (Victoria)
🏢 Who in the Zoo Recruitment
📍 Victoria