As our social-led Marketing Specialist, you'll report to and support our Marketing Manager in a hands-on role with plenty of variety.
Your primary responsibilities will include delivering brand and product launch campaigns, developing and managing our social media strategy, briefing content, and managing PR for the Lifely and Cushie brands.
You'll also handle the day-to-day management of our social media and PR agencies, working with them to drive growth across our social channels.Key ResponsibilitiesSupporting the development of our social media strategy and leading its execution for Lifely and Cushie across Australia, New Zealand, the USA, Canada and the UKPlanning and delivering marketing campaigns, such as new product launches, brand ambassador collaborations and sales campaigns, across the full marketing channel mix (social, website, email and PR)Planning monthly content and briefing it to our agency and internal team, ensuring deliverables are completed on time and in fullAnalysing weekly and monthly performance and sharing results and key insights with the teamWorking with the performance marketing team to supply ad-ready content, review performance and refine strategy based on insightsLiaising with the email team on campaign launches that need email supportWorking with the ecommerce team to keep marketing campaigns consistent with website activity and promotionsOverseeing community management and ensuring SLAs are metAssisting with special events and photoshoots,



such as consumer activations and influencerRequirements3+ years' experience in marketing roles, with a solid focus on social mediaA degree in marketing, commerce or a related field, or equivalent experienceStrong experience in social media management, analysis and content creation, including native analytics tools such as Meta Business Suite and TikTok AnalyticsExperience managing integrated marketing campaigns across the full channel mixExperience with PR campaigns, including influencer and brand ambassador campaignsExperience briefing and managing social media or PR agenciesExperience in consumer or DTC brandsAbility to build and interpret weekly and monthly reporting dashboardsExperience working with brand, ecommerce, email and performance marketing teamsExperience with content calendar, briefing or workflow toolsComfortable using AI tools to work more efficiently and help drive growthComfortable being in front of the camera for the occasional piece of contentEligible to work in and currently residing in AustraliaExperience marketing across multiple international markets is a plus (e.g. NZ, USA, Canada, UK)Experience with GA4 and Shopify analytics is a plusBe careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Marketing Specialist (Melbourne)
🏢 Efficient Living Group
📍 Melbourne