Sydney Tools is one of Australia's fastest-growing, proudly family-owned retailers of power tools, hand tools and trade equipment.
For over 20 years we've supplied premium brands like Milwaukee, Makita, DeWalt, Hikoki, Festool, Paslode and Husqvarna to tradies and industry professionals right across the country — and we're not slowing down.
As we continue to open new stores nationally, we're looking for a Sales Trainer to join our team at our NSW Head Office in Roselands.
You'll be the driving force behind how our frontline sales teams learn, grow and deliver the expert, knowledgeable service Sydney Tools is known for.
If you love coaching people, know what makes a excellent salesperson tick, and want to get your hands dirty on real retail floors (not just in a classroom), we want to hear from you.
What you'll be doing
Designing and delivering induction and onboarding training for new retail sales staff
Running ongoing sales skills, product knowledge and customer service training across our store network
Getting out on the shop floor to coach salespeople one-on-one and give real-time feedback
Partnering with Store Managers and Regional Managers to spot skills gaps and training needs
Building a library of training materials — guides, product modules, role-play scenarios and more
Mixing up your delivery with classroom sessions, floor coaching, e-learning and gamification
Working with major brand partners like Milwaukee, Makita and DeWalt to keep product training current
Supporting training rollouts for new store openings
Tracking training impact and reporting on results




Sydney Tools is one of Australia's fastest-growing, proudly family-owned retailers of power tools, hand tools and trade equipment.
For over 20 years we've supplied premium brands like Milwaukee, Makita, DeWalt, Hikoki, Festool, Paslode and Husqvarna to tradies and industry professionals right across the country — and we're not slowing down.
As we continue to open new stores nationally, we're looking for a Sales Trainer to join our team at our NSW Head Office in Roselands.
You'll be the driving force behind how our frontline sales teams learn, grow and deliver the expert, knowledgeable service Sydney Tools is known for.
If you love coaching people, know what makes a great salesperson tick, and want to get your hands dirty on real retail floors (not just in a classroom), we want to hear from you.
What you'll be doing
Designing and delivering induction and onboarding training for new retail sales staff
Running ongoing sales skills, product knowledge and customer service training across our store network
Getting out on the shop floor to coach salespeople one-on-one and give real-time feedback
Partnering with Store Managers and Regional Managers to spot skills gaps and training needs




Building a library of training materials — guides, product modules, role-play scenarios and more
Mixing up your delivery with classroom sessions, floor coaching, e-learning and gamification
Working with major brand partners like Milwaukee, Makita and DeWalt to keep product training current
Supporting training rollouts for new store openings
Tracking training impact and reporting on results
What you'll bring
2+ years' experience as a Sales Trainer, Retail Trainer or in a similar L&D; role
A background in retail sales — bonus points if it's in tools, hardware, trade or automotive
Confidence presenting to a room, and just as comfortable coaching one-on-one
A solid understanding of retail sales techniques and the customer sales cycle
Strong organisational skills — you'll be juggling multiple stores and a travel schedule
A current driver's licence and willingness to travel across metro and regional NSW
Genuine enthusiasm for tools and the trade industry (you don't need to be a tradie, just curious!)
Why Sydney Tools?
Up to $110,000 + Super — competitive salary for the right person
Join a proudly Australian, family-owned business on an ambitious growth path
Generous staff discounts across our huge range of premium tools and equipment
Real career progression as we expand our national store network
A close-knit, supportive team based at our Roselands Head Office
The chance to genuinely shape how our sales teams succeed, store by store
#J-*****-Ljbffr

📌 Sales Trainer (Sydney)
🏢 Sydney Tools
📍 Sydney