Job Description

Full Time

Love social media and understand how to make it perform, both organically and through paid campaigns?

Carlile Swim is looking for a Social Media Coordinator to join our Marketing & Customer team, supporting our social media presence across a national network of more than 30 swim schools.

Working closely with our Group Marketing & Communications Manager, you’ll manage our social channels and content calendar, run and optimise paid campaigns and use performance insights to continually improve results. You’ll also create engaging social content and copy to support activity across our channels.

What You’ll Be Doing

- Manage Carlile Swim’s organic social presence across Instagram, Facebook, TikTok, LinkedIn and YouTube
- Plan and manage our social content calendar across our national network
- Manage paid social campaigns across Meta, TikTok and other relevant platforms, from set up through to optimisation and reporting
- Manage audiences, targeting, placements and campaign budgets within agreed plans
- Monitor campaign performance and use data to optimise creative, audiences and spend
- Test creative, messaging, audiences and placements to improve performance
- Use organic and paid social insights to continually improve results
- Create and edit social-first content, including short-form video, reels, stories and static creative
- Write engaging, on‑brand social copy across organic and paid channels
- Work with teams across Carlile Swim nationwide to uncover authentic stories and content from our centres

What We’re Looking For

- Minimum 2 years relevant experience across social media, digital marketing or a similar role
- Experience managing or supporting paid social campaigns , ideally across Meta and TikTok
- An understanding of key paid social metrics and the ability to analyse performance and make optimisation recommendations
- Strong organic social media knowledge across major platforms
- Confidence creating and editing photo and short-form video content, including proficiency in CapCut and Canva
- Strong written communication and the ability to write engaging, on‑brand social copy
- A creative, organised and collaborative approach

About Carlile Swim

Carlile Swim is Australia’s leading swim school, helping children become safer, more confident swimmers for life across more than 30 swim schools nationwide.

Founded by swimming pioneers Forbes and Ursula Carlile, we’ve been shaping the learn‑to‑swim industry for 80 years through exceptional teaching, innovation and an uncompromising commitment to child safety.

What We Value

At Carlile Swim, we lead with PACE — Passionate, All In, Connected and always Evolving.

We care deeply, take ownership, work together and keep learning and improving.

Apply

Please submit your resume and cover letter outlining your relevant experience and why you’re interested in joining Carlile Swim.

We’d love to see examples of your work. This could include social channels you’ve managed, content you’ve created or paid social campaigns you’ve worked on.

Carlile Swim is committed to safeguarding children and young people. All team members are required to comply with our safeguarding policies and procedures and relevant employment screening requirements.

Children’s Hospital Foundation funds cutting‑edge equipment, vital research and on the ground support for kids with all illnesses, injuries and conditions, throughout Queensland and northern Recent South Wales. We identify and action gaps in funding and support right across the kids’ health landscape – the places left lacking but no less deserving.

Be the Difference

Are you ready to be part of something special? It is an exciting time to join the Children’s Hospital Foundation as we embark on a period of transformation to achieve our ambitious five‑year strategy.



We aren’t just evolving; we are revolutionising how we make a difference to sick kids across Queensland.

We value who you are, not just your skillset. We are looking for people who purposeful, wholehearted, collaborative, curious and courageous. People who are prepared to lead from where they stand and who are excited to build it with us.

We are shaking things up and transforming how we operate, how we raise funds and how we deliver the greatest impact for sick and injured children and young people across Queensland.

If this sounds like something you would like to be a part of, then we want to meet you!

The role

An opportunity has arisen within our Marketing team for a full‑time Marketing and PR Coordinator , based at our corporate office in South Brisbane.

This is a hands‑on content and coordination role supporting the Foundation’s public relations, social media, storytelling and broader marketing activity.

Working closely with the Acting Senior Marketing Manager, PR and Content Manager and the broader Marketing and Mass Fundraising team, you will be responsible for:

- Creating engaging, on‑brand content for social and digital channels, including copy, simple graphics, photography and short‑form video.
- Scheduling and publishing content, maintaining content calendars and managing online community engagement.
- Supporting media monitoring, coverage reporting, media materials, interviews and proactive public relations opportunities.
- Coordinating ambassador, influencer and content creator activity, including briefs, schedules, assets, approvals and reporting.
- Supporting the development and capture of children’s and families’ stories, including consent records, photography and filming logistics.
- Providing administrative and coordination support across campaigns, content production, media activity and team projects.
- Helping deliver integrated marketing and fundraising campaigns through content production, proofing, asset coordination and project support.
- Monitoring content and social performance to identify trends and opportunities for improvement.

Who are you?

You are a creative and highly organised coordinator who enjoys turning ideas into engaging content. You are curious about what makes audiences pay attention and motivated to build your skills across social media, content creation, public relations and integrated campaigns.

You will bring:

- Strong writing, editing and proofreading skills, with an eye for accuracy, tone and brand consistency.
- Proven content creation skills, with experience producing reels, short‑form video, social content, photography and other digital assets that drive engagement.
- A practical, hands‑on approach to creating social and digital content.
- Strong attention to detail and the ability to manage competing priorities and deadlines.
- Confidence working collaboratively and providing responsive support across a busy marketing team.
- Curiosity, sound judgement and a willingness to learn and contribute new ideas.

Key criteria

To be successful in this role, you will possess:

- A tertiary qualification in marketing, communications, public relations, journalism, digital media or a related discipline, or an equivalent combination of education and relevant experience.
- One to two years’ experience in marketing, communications, social media, content creation or a related coordinator role.



Strong graduates with relevant practical experience may also be considered.
- Demonstrated ability to create engaging social and digital content, including copy, straightforward graphics, photography and short‑form video.
- Working knowledge of major social media platforms, content scheduling, community management and basic analytics.
- An interest in public relations and earned media, with some experience or a strong willingness to learn media monitoring, pitching and media coordination.
- Strong organisational skills and the ability to manage multiple deadlines in a fast‑paced environment.
- Experience with Canva, WordPress, video editing, photography, customer relationship management or email marketing platforms would be highly regarded.
- Experience in the not‑for‑profit or health sectors would be advantageous.
- Eligibility to obtain and maintain a positive Blue Card.

What is our difference?

When you join the team, you’re not just doing another ‘job’. You are playing your part, bringing about real change, creating the difference every kid deserves. Our team is passionate, inclusive, fun and caring. You will also be able to access a range of benefits and programs to help you be the best version of you, including:

- Flexible and hybrid approach to work arrangements
- Attractive salary packaging options – up to $15,900 tax‑free per year
- Additional annual leave - Three days for you to use how you like
- Corporate healthcare plan – providing discounted health insurance for you and your family
- Paid parental leave and return to work allowance, in addition to the paid parental leave from the Government
- Professional development fund – we believe in investing in your future
- Free, confidential counselling and wellbeing support for you and your family
- Professional supervision with a psychologist
- Annual wellness initiatives
- Modern, open plan office in Southbank

How to apply

Select , complete the application form and upload your resume and a cover letter outlining your interest and suitability.

For a copy of the position description please click here and to learn more about the Children's Hospital Foundation please go to our website

Applications close COB Monday 5 October 2026, however, they will be reviewed during this time.

Please Note:

- If you require any adjustments to submit your application, please get in touch with us at .
- We welcome and actively encourage applications from Aboriginal and Torres Strait Islander people, culturally and linguistically diverse people, people living with a disability, the LGBTQI community, people with neurological differences, mature age workers, as well as parents and carers returning to the workforce.
- To be eligible for permanent employment within the Children’s Hospital Foundation you must be an Australian citizen or a permanent resident.
- The Children’s Hospital Foundation is committed to child safety. The Working with Children (Risk Management and Screening) Act 2000 requires that people who work with children in certain categories of employment undergo the ‘working with children’ check. All Foundation employees must be eligible for a Blue Suitability Card, issued by the Department of Justice and Attorney‑General. The issue and maintenance of a positive suitability notice is a requirement for continued employment at the Foundation.
- The Children’s Hospital Foundation is a child safe entity under the Child Safe Organisations Act 2024 (Qld) and is committed to meeting its obligations under the Child Safe Standards, the Universal Principle and the Reportable Conduct Scheme.

**Additional Information**
**Job Number**
**Job Category** Sales & Marketing
**Location** 168-190 Port Douglas Road, Port Douglas Queen 4877, Australia
VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Non-Management #J-18808-Ljbffr

📌 Storytelling & Social Marketing Coordinator (Brisbane City)
🏢 Children's Hospital Foundation
📍 Brisbane City