About the Role

Our client is seeking a highly skilled Digital Marketing Specialist with a focus on Pay-Per-Click (PPC) advertising to join their team. This role, ideally suited for remote work, is responsible for developing, implementing, and managing effective PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising. You will optimize campaigns for maximum ROI, manage ad budgets, and analyze performance data to drive traffic and conversions. The ideal candidate is analytical, detail-oriented, and has a proven track record of success in paid search and social media advertising.

Key Responsibilities

- Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Conduct keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
- Manage ad spend budgets efficiently, ensuring optimal allocation and performance.
- Monitor campaign performance daily, making data-driven adjustments to improve conversion rates and ROI.
- Generate regular reports on campaign performance, key metrics,



and insights for stakeholders.
- Stay current with the latest trends and best practices in PPC advertising and digital marketing.

Requirements

- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of hands-on experience managing significant PPC budgets and campaigns.
- Proficiency with Google Ads, Google Analytics, Bing Ads, and social media advertising platforms.
- Strong analytical skills and experience in data interpretation and reporting.
- Excellent ad copywriting and A/B testing skills.
- Ability to work independently and manage multiple campaigns simultaneously in a remote setting.

Benefits

- Competitive salary and performance incentives.
- Fully work from home opportunity with flexible hours.
- Comprehensive health insurance and wellness benefits.
- Access to industry certifications and ongoing training.
- A dynamic and results-oriented team culture focused on continuous improvement.

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📌 Digital Marketing Specialist - PPC (Newlands)
🏢 Placements24
📍 Newlands