We are seeking an experienced data engineer to support a foundationalmarketing data platformthat ingests, standardises and consolidates data fromdigital marketing channelsandagency sources.
This is a strategic initiative for a forward-thinking marketing organisation seeking to establish unifiedmarketing analytics,performance measurement, andattributioncapability, working closely with data already available in the platform to generate insight and support decision-making.
You will focus onanalysing and interpretingmarketing data fromGoogle Ads,GA4,DV360,Meta, andagency-provided datasets, withread-only accessto validate performance marketing reporting.
You will designSQL logicto join the customer journey from marketing touch through to application, account opening, funding, and card usage, and buildattribution modelsas prototype logic for the broader data team to productionise.
Success will be measured by the accuracy ofattribution modelling, the reliability ofreconciliationbetween platform-reported and actual business outcomes, and the clarity of insight delivered to stakeholders.
Key Activities
Marketing Platform Analysis:AnalyseGoogle Ads,GA4,DV360, andMetadata, includingcampaign hierarchies,conversion definitions, andattribution windows, withread-only publisher accessto validate performance marketing reporting.
Attribution Modelling:WriteBigQuery SQLforfirst-paid,last-paid, andassisted attributionlogic, as prototype logic for the broader team to productionise.
Journey Mapping:Design thejoin pathfrom marketing journey through to application, account opening, funding, and card usage.




Reconciliation & Data Quality:Reconcilepublisher-reported conversions against GA4 and actual business outcomes; definecoverage,match-rate, anddata quality measures.
Reporting & Insight:Translate attribution and reconciliation findings into transparent, actionable insight for marketing and business stakeholders.
Your Background
StrongSQL proficiency, includingquery optimisationand complex joins.
Hands-on experience analysing data fromGoogle Ads,GA4,Meta, andDV360, includingcampaign hierarchies,conversion definitions, andattribution windows.
Experience withmarketing attribution modelling(first-paid, last-paid, assisted, or similar frameworks).
Exposure toGoogle Cloud Platform, particularlyBigQuery, for analytics and reporting.
Experience working inbanking or financial services, or on banking/financial services client engagements.
Experience withdata reconciliationand definingdata qualityorcoverage measures.
Prior experience building or working withmarketing data platformsorcustomer data infrastructure.
Background incustomer analyticsorcampaign performance reporting.
Familiarity withdbtor similar transformation tools.
7+ years of data engineering experience, with expertise designing and maintainingproduction data platforms.
Experience buildingAPI-based integrationsand working withthird-party data sources.
Experience withcloud-based data platforms, particularlyBigQuery and Google Cloud Storage, at an infrastructure level.
Experience withETL/ELT orchestration,connector maintenance, andCI/CDpractices.
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📌 Marketing Data Analyst (New South Wales)
🏢 Outsized
📍 New South Wales