Competitive Salary | Discounts on Selected RACV Products
Ready to shape the future of customer engagement at RACV?
As RACV continues to transform how we connect with our Members, Customers and Prospects, we're looking for a highly skilledSenior Developer (CDP & Marketing Automation)to help drive the next generation of personalised experiences.
Sitting within ourData, Strategy & Analyticsdivision, you'll play a pivotal role in advancing RACV's audience and marketing technology capabilities, leveraging platforms includingSalesforce Marketing Cloud (SFMC)andAdobe Experience Platform (AEP).
You'll design and activate sophisticated audiences, build automated customer journeys, and help turn data into meaningful, scalable engagement across the entire customer lifecycle.
Working alongside Technology, Marketing, Digital, AI and Product teams, you'll influence how RACV delivers proactive, data-driven personalisation at scale, helping millions of customer interactions feel more relevant, timely and valuable.
This is an exciting opportunity for someone with deep expertise in SFMC and/or AEP who is passionate about pushing the boundaries of marketing technology and customer engagement.
Key responsibilities
Design, build and activate audiences to support omnichannel engagement (email, SMS, push, web, paid media and more)
Develop and manage automated, trigger-based customer journeys across SFMC and/or AEP
Configure and maintain data ingestion, transformations and automation processes
Ensure reliable, scalable and compliant campaign delivery across all channels
Manage subscriber data, audience quality and platform governance (including privacy and consent frameworks)
Monitor campaign performance,



deliverability and data health (managing and resolving issues as required)
Support reporting and tracking of personalised communications and campaign outcomes
Act as a SME across CDP and marketing automation in cross-functional initiatives.
What you'll bring
Strong hands-on experience in marketing automation and/or customer data platforms
Technical expertise inSalesforce Marketing Cloud and/or Adobe Experience Platform / Real-Time CDP
Experience building and managing audiences, segmentation, and 1:1 customer journeys
Strong SQL capability and experience with data management and integrations
Experience working with cloud data platforms (e.g. Azure, Snowflake or equivalent)
Robust analytical and problem-solving skills with a data-driven mindset
Confident stakeholder engagement and ability to work across cross-functional teams
Detail-oriented, adaptable, and outcomes-focused
Highly regarded
Experience across both SFMC and AEP
Knowledge of AMPscript, SSJS, HTML/CSS (SFMC) or AEP tooling (XDM, identity, Web/Mobile SDK)
Experience with A/B testing and optimisation
Relevant Salesforce or Adobe certifications
What's in it for you
Flexible, hybrid work environment
50% off home and car insurance
Free RACV roadside care
Discounts across RACV products and corporate partners
At RACV, diversity and inclusion matter.
We want our people to feel supported, valued and able to do their best work.
If you need reasonable adjustments during the recruitment process or in the role, please let us know.
Application process
Learn more at careers.racv.com.au.
Applicants must have the right to work in Australia and consent to a criminal record check.
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📌 Senior Developer (Cdp & Marketing Automation) (Melbourne)
🏢 RACV
📍 Melbourne