Are you a hands-on marketer who loves helping local businesses grow?
Kip McGrath is looking for a Local Area Marketing & Growth Coordinator – APAC to work directly with our Franchise Partners across Australia and Current Zealand, helping them turn local marketing opportunities into practical, measurable growth strategies.
This is not a traditional corporate marketing role.
You'll work closely with individual franchise businesses to understand their local market, identify growth opportunities and build tailored 12-month Local Area Marketing plans that generate awareness, enquiries, assessments and enrolments.
What you'll be doing
Kip McGrath Education Centres | Australia & New Zealand
Are you a hands-on marketer who loves helping local businesses grow?
Kip McGrath is looking for a Local Area Marketing & Growth Coordinator – APAC to work directly with our Franchise Partners across Australia and New Zealand, helping them turn local marketing opportunities into practical, measurable growth strategies.
This is not a traditional corporate marketing role.
You'll work closely with individual franchise businesses to understand their local market, identify growth opportunities and build tailored 12-month Local Area Marketing plans that generate awareness, enquiries, assessments and enrolments.
What you'll be doing
You'll work directly with Franchise Partners to:
Develop tailored annual Local Area Marketing plans and budgets
Analyse local markets, demographics, schools, competitors and community opportunities




Identify practical opportunities for local lead generation and business growth
Support school engagement, community partnerships and sponsorships
Develop referral and parent advocacy initiatives
Support local events, open days and grassroots marketing
Help centres strengthen their local social media, digital advertising and Google presence
Track marketing activity, expenditure and results
Review plans quarterly and adjust activity based on performance
Identify successful local initiatives that can be shared across the wider network
Most importantly, you'll help Franchise Partners understand what works in their local market and why.
Who we're looking for
You could come from a background inlocal area marketing, franchise marketing, multi-site marketing, small-business marketing, business development or growth marketing.
You'll be someone who:
Understands that local marketing is different from national brand marketing
Can turn strategy into practical actions that business owners can actually implement
Is commercially minded and comfortable discussing budgets, leads, conversion and growth
Can interpret data without losing sight of the people behind the numbers




Is confident coaching and influencing business owners
Can manage relationships with a diverse network of Franchise Partners
Is organised enough to manage multiple marketing plans and priorities simultaneously
Enjoys testing ideas, measuring results and sharing what works
Understands that what works in metropolitan Sydney may be very different from what works in regional Queensland or a New Zealand community
Why this role is different
You won't be sitting behind a desk creating one marketing campaign for an entire network.
You'll be asking:
Who is this centre's local customer?
Where can we reach them?
What opportunities exist in their community?
What should we invest in?
What is actually generating results?
And what should we do next?
You'll work closely with our Franchise Partner Support and Brand Marketing teams while becoming a specialist resource for Local Area Marketing across our APAC franchise network.
About Kip McGrath
For over 50 years, Kip McGrath Education Centres has supported students around the world to build confidence and achieve their learning potential.
Our Franchise Partners operate local businesses within their communities, and this new role has been created to provide them with dedicated support to make smarter, more deliberate local marketing decisions and build stronger businesses.
If you love marketing, small business, coaching and seeing a plan turn into measurable growth, we'd love to hear from you.
#J-*****-Ljbffr

📌 Local Area Marketing & Growth Coordinator – Apac (New South Wales)
🏢 Kip McGrath Education Centres
📍 New South Wales