We're looking for an experienced
Performance Marketing Manager
who wants to own paid acquisition, make data-driven decisions and directly influence the growth of a fast-scaling beauty e-commerce brand.
You'll take ownership of performance marketing across
Meta, Google and TikTok
, driving customer acquisition, revenue growth and profitability across
Australia, the US and UK
.
Working closely with the
Head of Digital & Ecommerce
, you'll be responsible for scaling campaigns, optimising performance and identifying new opportunities to grow the business.
THE OPPORTUNITY
You will:
Develop and execute the paid media strategy across
Meta, Google and TikTok
Plan, launch, scale and optimise campaigns against customer acquisition, revenue and profitability targets
Manage significant advertising budgets, forecasting and budget allocation to maximise
ROAS, MER and marketing efficiency
Build and optimise campaign structures, audiences, bidding strategies, creatives and landing pages
Manage full-funnel acquisition strategies across prospecting, remarketing and conversion campaigns
Analyse campaign performance and provide regular insights, reporting and recommendations
Use data to identify growth opportunities and continuously improve campaign performance
Partner with the Head of Digital and Social team to identify winning creative formats and brief high-performing assets
Stay ahead of platform updates, trends and new advertising opportunities
TIKTOK SHOP & CREATOR-LED GROWTH




A key focus of this role will be growing TikTok as a revenue channel.
You will have experience with:
Running
TikTok Shop Ads and Shop campaigns
Driving TikTok Shop sales and GMV growth
Integrating paid media with creator content and affiliate campaigns
Understanding TikTok Shop attribution, reporting and promotional opportunities
ABOUT YOU
You're a commercially minded performance marketer who enjoys owning results and finding opportunities to scale.
You don't wait to be told what to optimise, you use data, testing and insights to make informed decisions and drive growth.
You'll ideally have:
3-5+ years' experience managing paid media for
e-commerce brands
Strong hands-on experience across
Meta Ads Manager, Google Ads and TikTok Ads Manager
A proven track record of scaling paid media campaigns and improving commercial outcomes
Experience launching and managing campaigns across international markets, particularly the
US and UK
Strong understanding of e-commerce growth, attribution and conversion optimisation
Experience with creative testing, audience segmentation and performance analysis
Strong analytical, commercial and communication skills
Beauty, skincare, wellness, fashion or consumer product experience is highly desirable
WHY THIS ROLE?
This is an prospect to take ownership of a high-growth channel and have a direct impact on the next stage of an ambitious global beauty brand.
#J-*****-Ljbffr

📌 Performance Marketing Manager | Beauty And Skincare (New South Wales)
🏢 Who in the Zoo Recruitment
📍 New South Wales