Shiels Group is seeking a commercially minded Performance Marketing Specialist to drive paid media performance across four established Australian retail brands: Shiels, Grahams, Watch Depot and Ice Jewellery.
This is a hands-on role for an experienced practitioner — not an entry-level position. You'll take ownership of campaign execution, optimisation and reporting across Meta, Google, YouTube, TikTok and emerging channels, working closely with our Ecommerce, Content, CRM and Buying teams.
Key responsibilities:
Manage and optimise Meta Ads campaigns, including prospecting, retargeting, Advantage+ Shopping and catalogue/DPA
Oversee Google Search, Shopping, Performance Max and YouTube activity
Monitor performance against revenue, MER, ROAS, CAC and acquisition targets
Manage budgets, pacing and forecasting across multiple brands
Develop structured testing plans across creative, audience, format and bidding strategies
Translate performance insights into clear creative briefs
Build reporting dashboards and conduct funnel and conversion analysis




Apply AI and automation to improve efficiency without compromising accuracy
What we're looking for:
2–4 years' hands-on paid media experience
Strong working knowledge of Meta Ads Manager and Google Ads (Search, Shopping, PMax)
Experience with GA4, Google Merchant Centre and ecommerce reporting tools
A background in retail, ecommerce or another fast-paced commercial environment
Ability to connect platform metrics to revenue and profitability outcomes
Strong attention to detail, communication and organisational skills
Experience with Shopify or Shopify Plus, and current Google Ads or Meta certifications, will be highly regarded.
Why join Shiels Group:
This role offers genuine exposure to senior leadership, media planning and budget-allocation decisions, within a team-oriented team where your work has a direct and visible impact on revenue growth.
We welcome applications from candidates who bring commercial judgement, curiosity and a genuine commitment to campaign accuracy.
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📌 Performance Marketing Specialist (Adelaide)
🏢 Shiels Group
📍 Adelaide