At Casa Spirits, we make good booze without the B.S. No fancy backstories, no inflated prices, just quality spirits, RTDs and cocktail kegs that people actually want to drink.
We're looking for a Marketing Strategist to run our in-house creative, digital and media team and turn brand plans into work that lands.
This isn't a pure strategy role. It isn't a studio management role either. You'll take a brief, work out the smartest way to answer it, then get it made. On time, on brand and on budget.
The Role
Reporting to our Director - Brand & People, you'll lead Casa's in-house creative function and run it like an agency, minus the agency invoice.
You'll work closely with our Brand Managers across the portfolio. You'll turn their plans into a creative, content and channel plan, then lead the team and suppliers who bring it to life. You'll have real authority to make calls on creative, channels, suppliers and budget within the agreed plan.
What you'll be doing
Turning brand and commercial direction into a rolling 6-12 month creative, content and media plan
Bringing a point of view to every brief, and pushing back when the scope or timing doesn't stack up
Owning end-to-end delivery of creative, content and digital work across our brands
Leading and developing a small team (Digital Marketing Manager and Brand & Design Assistant), and growing it as we scale
Managing freelancers, photographers, production houses and print suppliers
Booking and managing occasional above-the-line media: TV, radio, print, OOH and sponsorship
Running the creative, digital and media budget day to day,



and cutting spend that isn't earning its keep
Keeping every brand consistent across every channel
Reporting on performance and using what you learn to make the next campaign better
Supporting our Partnerships team with creative, digital and media for partnership activity
About you
You can turn a strategic or commercial brief into a creative and channel plan without much hand-holding
You have a explicit, confident view on creative, and you're happy to challenge a brief
Proven team leadership experience
Solid supplier management and negotiation skills
Comfortable booking media. You don't need to be a media buyer, but a rate card shouldn't scare you
You're comfortable making decisions and know when something needs to go up the line
Strong stakeholder manager, able to work with senior leaders and brand teams
Excellent written, verbal and presentation skills
Alcohol or FMCG experience is highly regarded
Why Casa
Flexible working options
Real autonomy and decision-making authority
A small, fast-moving team where your work gets seen
A no-B.S. culture that values action, ownership and good people
Welcome to the wonderful world of Casa Spirits.
At Casa, we've made it our mission to prove that good booze doesn't need a complicated backstory, a fancy name, or an overpriced bottle. We're the spirited rebels of the cocktail world, and our motto is easy: "Good Booze, No B.S.".
With a range of house spirits, cocktail kegs and ready to drink cans, we are a one stop shop for wholesale and consumers alike.
#J-*****-Ljbffr

📌 Marketing Strategist (Melbourne)
🏢 Casa Spirits
📍 Melbourne