Lead the next stage of growth for one of Australia's fastest-growing renewable energy businesses
Smart Energy Answers is entering an exciting new phase of growth.
From our beginnings in residential solar, we have grown into a national smart energy business delivering premium solar, battery storage, electrification and commercial energy solutions across Australia.
Today, SEA has:
50+ team members
A rapidly expanding residential and commercial energy business
Strong partnerships with leading global energy technology brands
Significant investment in battery storage, electrification and emerging energy technologies
A growing Commercial division
Expanded installation capability and operational infrastructure
Major investment in digital platforms, CRM, automation and AI
A renewed focus on PR, partnerships, content and brand development
An ambitious growth strategy for the next stage of the business
We are now looking for a
Head of Marketing & Growth
to take full ownership of the marketing function and help build the next chapter of Smart Energy Answers.
The Opportunity
This is not a traditional Marketing Manager role.
We are looking for a commercially minded marketing leader who can take ownership of our entire marketing ecosystem—from strategy through to execution—and build a high-performance marketing function that drives measurable growth.
Reporting directly to the CEO, you will lead internal marketing resources, specialist agencies and external partners across:
Performance marketing and customer acquisition
Residential lead generation
Commercial/B2B marketing
Brand and positioning
Content and social media
Website and conversion optimisation
SEO and AEO / AI search
CRM and marketing automation
PR and media
Strategic partnerships
Events
Customer lifecycle marketing
Marketing analytics and attribution
AI-enabled marketing and automation
You will become the central owner of marketing performance across the organisation.
What You'll Own
You will be responsible for developing and executing SEA's marketing strategy and ensuring all channels, agencies and internal resources work toward common commercial objectives.
Key responsibilities include:
Build and own the annual and quarterly marketing strategy
Lead residential customer acquisition and lead-generation performance




Develop a scalable marketing engine for SEA Commercial
Manage paid media, SEO, content, social, email and digital campaigns
Take ownership of website strategy, CRO and lead-generation performance
Lead SEO, AEO and emerging AI search strategies
Manage HubSpot marketing, automation, segmentation and attribution
Lead and develop internal marketing team members
Manage and hold external agencies accountable for performance
Coordinate PR, media, strategic partnerships and events
Develop customer case studies, thought leadership and lead magnets
Build SEA's brand authority across residential and commercial markets
Support the growth of the CEO's industry thought-leadership platform
Introduce AI and automation to improve marketing productivity and effectiveness
Establish clear dashboards and reporting around ROI, CAC, CPL, conversion and marketing-sourced revenue
What Success Looks Like
Within your first 6–12 months, we expect to see:
A clear, integrated marketing strategy across the business
Stronger visibility over marketing ROI and customer acquisition economics
Improved lead quality and channel performance
A dedicated growth engine for the Commercial division
Consistent content and campaign execution
Stronger coordination between marketing and sales
Agencies managed through clear KPIs and accountability
Effective use of HubSpot, automation and AI
Strong brand authority and market positioning
A marketing function capable of operating independently with transparent accountability
About You
You are a commercially focused marketer who understands that marketing is ultimately about generating profitable growth.
You combine strategic thinking with the ability to execute.
You are comfortable discussing brand positioning in one meeting and analysing lead conversion, campaign performance and CRM attribution in the next.
You are proactive, highly accountable and naturally investigate problems rather than waiting for answers.




You are also comfortable operating in a fast-moving entrepreneurial environment where priorities move quickly and opportunities need to be acted on.
What We're Looking For
Ideally, you will bring:
7+ years of marketing experience
Senior marketing leadership experience
Strong digital and performance marketing capability
Experience managing agencies and external partners
Proven lead-generation experience
Strong understanding of paid media, SEO, content and conversion optimisation
Experience with HubSpot or similar CRM platforms
Strong analytical and commercial capability
Experience managing meaningful marketing budgets
Strong communication and stakeholder-management skills
Experience leading and developing marketing teams
Practical experience using AI and automation in marketing
Experience in solar, renewable energy, home improvement, technology, automotive, telecommunications, SaaS or another high-value lead-generation environment would be highly regarded.
Direct solar experience is not essential.
Why Join Smart Energy Answers?
This is an opportunity to take genuine ownership of the marketing function inside a growing Australian business operating at the intersection of
energy, technology, electrification and AI
.
SEA is actively investing in:
People
Technology
Digital transformation
AI and automation
Commercial energy solutions
Brand development
Strategic partnerships
Marketing capability
You will have direct access to the CEO, significant autonomy and the opportunity to build a modern marketing function rather than simply inherit and maintain one.
For the right person, this role offers substantial scope to influence the growth strategy of the entire business.
Remuneration
$120,000–$150,000 + Super + Up to $40,000 Annual Performance Bonus
The final package will depend on experience and demonstrated capability.
The performance bonus will be linked to measurable commercial outcomes including marketing performance, customer acquisition, pipeline generation, strategic execution and overall growth.
If you are looking for an opportunity to
build, lead and own
a high-performance marketing function inside one of Australia's most dynamic renewable-energy businesses, we would like to hear from you.
#J-*****-Ljbffr

📌 Head Of Marketing & Growth (Sydney)
🏢 Smart Energy Answers
📍 Sydney