Job Details
Contract Type: Unlimited / Full-Time
Job Start Date: 9/23/2026
Country / City: Australia / North Ryde
Company: Beiersdorf Australia Ltd.
Job Function: Marketing / Market Research
Your Tasks
Primary Objective
Focal point for Sales & Consumer Marketing on assigned categories; drives strategic/tactical category development.
Two core functions: (1) manage information flow, cross-channel execution of category plans, prepare/present category concepts and data analysis; (2) manage, develop and lead the assigned category portfolio.
Category Management/Assortment
Manages product development: liaises with Consumer/Customer Marketing for new product info; sends new/existing product material to Sales.
For launches, provides market info (IRI/Quantium), competitor analysis (pricing, shelf, promo, brand strategy), and customer/shopper insights on buying behaviour.
Develops/maintains optimum assortment per 4P mix, category/channel strategy & assortment principles.
Owns product launch dates by channel (new products, job lines, variations).
Creates/maintains Sales team resources: assortment & SKU hierarchy, distribution priorities/grading, product lifecycle, preferred layouts, pack shots/specs, trade paperwork, training decks.
Develops channel/retailer ranging strategies for NPD and core gaps.
Ensures TVC timing aligns with ≥80% distribution across major accounts before TVC starts.
Partners with Category Business team on brand strategy from a category/shopper lens.
Drives category development via category understanding & shopper insights.
Category Strategy Plan
Builds Customer/Category alignment strategy across Grocery, Mass Merchant, Pharmacy — covering brand objectives/strategy, ad schedule, product info, promo strategy.
Category Reviews/Current Line Process
Runs category reviews for top accounts (Coles, Woolworths, Priceline, CWH, Countdown, Foodstuffs).
Liaises with NBMs on review needs; conducts rigorous analysis for stakeholder-ready reviews (brand, shopper, retailer); presents to key customers.
Ensures go-to-market readiness at launch: samples, shippers/SRTs, presentations, logistics paperwork, account-specific needs, availability.
Monitors/evaluates NPD performance,



reports results; follows NPD/category review process.
Category Analysis
Analyses data to inform sales strategy and review effectiveness: category trends, competitor activity/strategy, automated reporting, underperformer identification; prepares/presents detailed analysis.
Shopper Insights
Builds shopper/category insights via scan/panel data, global databases, bespoke research.
Identifies knowledge gaps, proposes research to data providers.
Disseminates insights to Sales, Customer & Consumer Marketing.
Recommends brand activation strategies from insights.
Shelf Management
Delivers shelf management for reviews: planograms with data/analysis; core ranging & preferred layouts distributed regularly to Sales.
Inventory
Communicates product changeovers to Sales; updates Bluepoint.
Manages 9+ months excess stock: liaises with NBM/Marketing on clearance strategy; reports updates.
Major Relationships:
Sales & Marketing (Consumer/Customer), Revenue Growth Manager, Data Integrity Manager, National Pharmacy/Grocery/Mass Merchant Accounts, Consumer Insights Manager, Data Suppliers (IRI, IMS, Quantium, Shopper Tracker, Shelf Management).
Your Profile
Education & Experience:
Business degree (Marketing major preferred); 4–5 yrs in Category Management/Trade Marketing + Account Management, FMCG.
Skills:
Strong analytical ability, prioritization, communication (written/verbal/presentation), negotiation, attention to detail, team orientation, interpersonal skills, ability to work autonomously.
Category Development Manager Competencies:
1. Actionable Market Insights & Vision
Category & Channel Expertise (Indispensable):
Deep category understanding; builds plans on value contribution & growth drivers; understands channels, spots growth opportunities/risks; executes insight-to-action; understands competitors & their strategies.
Product & Portfolio Knowledge (Indispensable):




Knows products well, differentiates features vs. consumer benefits; strong portfolio knowledge leveraged for business results.
Consumer/Shopper/Customer Understanding (Indispensable):
Uses consumer behaviour to shape plans; leverages shopper insights to optimize path to purchase; builds plans around customer priorities/needs.
2. Value Creation & Capture
Value Chain & Financial Rigor (Indispensable):
Understands retailer financials/margins/forecasting and links to Beiersdorf's SOI risks/opportunities; uses RGM framework to build fact-based business cases (size of prize); builds commercial plans in customer language, aligns and delivers; follows net price corridors per RGM guidelines.
Customer Planning & Monitoring (Preferable):
Defines channel/customer/portfolio strategy for profitable growth (both sides); manages counter-performance to protect profitability; links sales drivers to NS, NSP, CC, TTC; identifies ways to reduce overdues/payment terms.
3. Selling & Negotiation
Storytelling (Indispensable):
Consistent, goal-driven communication; addresses customer-specific needs; builds compelling, customised sell-in stories; turns objections into opportunities; closes deals with discipline.
Negotiation (Preferable):
Builds negotiation strategy with cross-functional team; prepares with clear objectives; ensures pay-for-performance, resolves conflicts in company's interest; maximizes value for win‐win outcomes; fact‐based, financially disciplined; willing to walk away (BATNA).
4. Executional Excellence
4P Execution (Indispensable):
Complies with brand/merchandising guidelines; ensures right product, place, price, promo; creates high‐impact POS drive plans; maintains ATL/POS consistency; crafts compelling POS messaging that engages shoppers.
Operational Effectiveness (Indispensable):
Sets/monitors priorities; manages internal/external partners to deliver KPIs; leads cross‐functional teams for alignment & growth; reviews processes for optimization; develops strong ways of working.
Compliance & Continuous Improvement (Indispensable):
Ensures team fully understands and follows local and corporate rules of engagement.
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