Job Description

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Are you a performance-driven Paid Media Specialist who knows how to turn advertising budgets into quality leads, sales and business growth ?

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We’re looking for a Senior Paid Media Specialist to join our team and take ownership of Google Ads and Meta Ads campaigns across a portfolio of clients.

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This is more than a campaign management role. You’ll be responsible for strategy, optimisation, client communication, weekly performance meetings, client retention and account growth.

What You’ll Be Responsible For: n

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Manage and optimise Google Ads & Meta Ads campaigns.
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Develop paid media strategies aligned with client business goals.
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Manage Search, Performance Max, Display, Remarketing, Shopping and Meta campaigns.
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Monitor leads, conversions, CPL, CPA, ROAS and overall campaign performance.
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Analyse lead quality and connect advertising performance with actual business outcomes.
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Conduct weekly client performance meetings .
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Present campaign results, insights, optimisation strategies and next steps to clients.
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Build solid, long-term client relationships.
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Identify performance issues early and develop recovery strategies.
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Work with internal SEO, Web, Design, Content and Account Management teams.
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Identify prospects for account growth, increased advertising budgets and additional digital marketing services.
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Help protect client retention and contribute to monthly recurring revenue growth .
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Support junior team members and contribute to improving internal Paid Media processes.
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What We’re Looking For: nn
3+ years of hands-on Paid Media experience.
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Strong experience with Google Ads and Meta Ads .
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Experience managing multiple client accounts.
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Strong understanding of lead generation and conversion-focused campaigns.
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Experience with GA4, Google Tag Manager and conversion tracking.
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Experience with Meta Pixel / Conversions API is highly desirable.
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Strong analytical and reporting skills.
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Excellent communication and presentation skills.
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Confidence leading weekly client meetings.
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Strong commercial understanding of leads, sales, revenue and ROI.
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Ability to identify opportunities for client growth and retention.
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Solid organisational and time-management skills.
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What Success Looks Like: n

If you’re ready to take ownership of both paid media performance and client success , we’d love to hear from you.

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📌 Senior Paid Media Specialist Google Ads & Meta Ads Victoria
🏢 Xugar
📍 Victoria