Job Description

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Central London (Hybrid: 3 days in-office)

Experience n

1–3 years (Mid-level focus)

Role Overview n

We are looking for a Digital Analytics Specialist to join a premier multi-brand retail group. This is a high-impact role focused on owning the end-to-end digital tracking infrastructure across a diverse portfolio of web and mobile app properties. You will ensure that data collection is accurate, scalable, and fully privacy-compliant, directly empowering data-driven decisions for household-name brands.

Core Responsibilities n

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Tracking Infrastructure: Own the setup and optimization of Google Tag Manager (GTM) across web and mobile app platforms.
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Cross-Functional Collaboration: Partner with Developers, UX, Product, and Marketing teams to translate business questions into robust technical tagging requirements.
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Mobile App Excellence: Drive mobile analytics using Firebase and GA4 , ensuring consistent tracking across the entire customer journey.




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Data Integrity: Conduct regular audits, QA testing, and debugging to ensure high data quality and GDPR compliance.
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Governance: Maintain technical documentation and data layer specifications to standardize practices across multiple business units.
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Experience Required nn
Hands-on Technical Skills: Proven experience implementing GTM and GA4 . Familiarity with Firebase and BigQuery is highly preferred.
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Stakeholder Management: You must be able to communicate complex technical concepts to non-technical audiences clearly and confidently.
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Detail Orientation: A "leave no stone unturned" approach to debugging and data auditing.
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Adaptability: Comfortable working in a rapid-paced, multi-brand workplace with shifting priorities.
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J-18808-Ljbffr

📌 Digital Analytics Specialist: Gtm/& Firebase Hybrid Greater Shepparton City
🏢 Salt
📍 Greater Shepparton City