Our client is a well-established Australian fashion and lifestyle business with a portfolio of recognised consumer brands. They're looking for an experienced Digital Marketing Lead to drive digital growth across the group.

This is a hands-on role for someone who combines digital marketing expertise, solid analytical skills and commercial thinking. You'll work closely with internal brand teams and an external digital agency while owning paid media strategy, performance, insights and optimisation.

What you'll be doing
Execute digital marketing strategies across a portfolio of brands, working closely with internal brand teams
Manage and optimise activity across paid social, Google Ads/SEM, SEO, email/CRM and affiliate marketing
Lead email marketing and customer lifecycle activity including campaigns, automations, segmentation and customer journeys
Work with an external digital agency to make sure campaigns are well planned, executed properly and delivering against objectives
Analyse digital, customer and eCommerce performance and turn data into clear insights and actions
Own digital marketing reporting and provide recommendations to senior management
Work within Shopify to understand and optimise how digital marketing, product,



merchandising, traffic and online sales connect
Manage digital marketing budgets and optimise investment to maximise return
Work with Brand, eCommerce, Merchandising and Retail teams on campaigns, product launches and trading priorities
Keep an eye on competitor activity, search trends and developments in digital marketing and emerging channels

What we're looking for
3+ years' experience in digital, performance or eCommerce marketing
Strong hands-on knowledge of Google Ads, Meta, GA4, GTM, GMB, MCC and related martech
Robust Klaviyo experience across campaigns, automations, segmentation and lifecycle marketing
Experience working with Shopify in an eCommerce setting
Good understanding of product data feeds, SEO and affiliate marketing
Strong analytical skills with the ability to turn data into commercial insights
Experience managing external digital agencies
Background in fashion, retail or consumer brands preferred
Robust communication and stakeholder management skills
Commercially minded, curious and comfortable getting into the detail
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📌 Digital Marketing Lead Melbourne
🏢 Talentd Recruitment
📍 Melbourne