Fashion Brand Manager Wholesale Sales and Development

To drive wholesale sales growth, managing customer relationships, and overseeing the product development process from concept through to production.

This is a hands‑on role requiring a commercially minded fashion professional with strong customer connections, excellent interpersonal skills, and a genuine passion for women's fashion.

Work closely with interstate sales agents, retail customers, designers, and production teams to ensure successful product launches and continued business growth.

Wholesale Sales & Account Management

- Present and sell seasonal fashion collections to wholesale customers and retail partners.
- Develop and execute sales strategies to achieve revenue and growth targets.
- Build, maintain and strengthen relationships with interstate sales agents and key retail customers.
- Identify new business opportunities and grow existing accounts.
- Conduct regular customer visits, showroom appointments and sales presentations.
- Monitor sales performance and market trends to maximise opportunities.

Product Development & Brand Management

- Manage the product development critical path from concept through to production.
- Work closely with the design team to develop commercially successful fashion ranges.
- Liaise with suppliers and production teams to ensure smooth sample development and on‑time delivery.
- Provide market feedback and customer insights to influence product direction.
- Assist in developing seasonal brand and sales strategies aligned with company objectives.





Reporting & Analysis

- Analyse sales performance, customer trends and product sell‑through data.
- Prepare sales reports, forecasts and performance analysis.
- Utilise Excel and business systems to support decision‑making and planning.
- Identify opportunities to improve profitability and operational efficiency.

The Sales Manager's primary KPIs are:

- Achieving the annual sales target.
- Onboarding new production customers to the company.

About you

- Minimum 2 years' experience in wholesale fashion sales, brand management or account management.
- Experience within women's apparel wholesale is highly desirable.
- Strong knowledge of woven, knit and true knit garments.
- Proven ability to develop and grow customer relationships.
- Established network within the Australian fashion wholesale market is advantageous.
- Solid sales and negotiation skills with a proven track record of achieving targets.
- Excellent communication and presentation skills.
- High level of computer literacy and proficiency in Microsoft Excel.
- Strong organisational and time management skills.
- Commercial awareness and a proactive, solutions‑focused attitude.

About us

Global Fashion House is a leading Australian women's fashion wholesaler with a solid presence across independent boutiques and retail partners nationwide. We are passionate about creating trend‑driven, commercially successful fashion collections and delivering exceptional service to our customers.

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📌 Fashion Brand Manager Wholesale Sales and Development (Sydney)
🏢 Global Fashion House
📍 Sydney